If you’re feeling fear about the prospect of getting into a new career or even doubting your copywriting, that’s a good thing. Believe it or not, it’s a very good thing.
Good Copywriting Self Doubt vs. Bad Self Doubt
First, before we get too far along, let’s be clear. There are two kinds of fear: There’s the fear you feel when you’re walking down a dark alley and suddenly realize that someone seems to be following you. This is your lizard brain, fight-or-flight, straight-up survival fear. This is a good fear. If you fear that you’re going to be in danger, get the hell out of there!
Second, there’s the other kind of fear. It’s the kind of fear that rears its nasty little head before you have to give a speech in front of dozens of people or before you call that cute special somebody up for a first date or before you tell your boss you’re quitting. This is the fear of self-doubt and out friend imposter syndrome. This is the really crappy voice inside of you that says, “Who do you think you are? You’ll never succeed at this! You’re going to fail and make a fool out of yourself!”
What a jerk.
But, believe it or not, that fear can be good, too. That fear only pops up when you’re about to do something outside of your comfort zone. And all of the best things in life come from stepping outside of your comfort zone. This fear wants to keep you small and unchallenged and, well, bored—so it’s a signal that you’re heading in the direction of growth and change and excitement.
How to Work Through Self Doubt as a Copywriter
The best thing to do when you feel this fear as you work through the steps you need to take to build your copywriting business is to literally work through it. Lean into it and start walking in the direction it’s telling you not to go.
When you’re practicing copy, remind yourself that getting feedback on a messy first draft in a group of your copywriting peers (like in the Comprehensive Copywriting Academy‘s student-only Facebook group), you’re not in danger of anything. It’s why having a supportive community when you’re learning (and even as you scale your business!) is so, so important.
Know that even the best, most successful copywriters feel this fear! No one reaches the top of their respective field without working through feeling of self doubt and imposter syndrome. There are always new elements of copywriting to learn (chat bots weren’t a thing 10 years ago!), and with anything new, there comes new self doubt.
The only way to stop facing self doubt is to plateau and stop learning and growing as a human. But that’s not you! The fact that you’re exploring a new field like copywriting means you’re curious and ambitious. Lean into those feelings.
And remember to give yourself grace. It’s not often that we learn something new as adults. That can really kick up feelings of resistance (and one of the top ways resistance rears its ugly head is, you guessed it, self doubt). Messy first drafts (and sometimes second drafts!) are part of learning!
Oh, and when self-doubt starts telling you that you’re going to fail, tell it to step off. Really, say it out loud! We have the power to break up with our copywriting self doubt and embrace our copywriting curiosity, ambition, and growth.
What is your fear and copywriting self doubt telling you? And how are you going to use it to guide your next steps? Let us know in the comments!
Last Updated on July 4, 2023