It’s 9:05 on Thursday morning, which means I’m five minutes into my “write FRW post” one-hour block on my schedule. And this is exactly where I’ll be every Thursday at 9:05, barring emergencies or vacations. I know: For a lot of people who are interested in becoming freelancers, a big part of the appeal is the “free” part. No schedule, work from anywhere, manage your own … [Read more...]
Business Strategies for Copywriting Success in the New Year
Congratulations! You’re this close to making it through another year and starting a whole new one. Yippee! And, if you ask me, part of what makes this time of year so exciting is the potential for positive transformation in the new year. But guess what? True transformations don’t happen by accident. If you want an amazing 2023, you have to PLAN for an amazing 2023. … [Read more...]
Learn How To Stay Focused Year-Round With Help From These Books
I used to think that bouncing around from project to project (or activity) every few minutes was the key to my productivity. “I need variety!” I thought. Wrong! What I was actually doing was burning up attention and willpower each and every time I switched tasks. I wondered why I was so exhausted only halfway through the day and why I’d gotten so little done at the end of … [Read more...]
Why Setbacks and “Failures” Don’t Mean What You Think They Do
Look: No one likes to miss their goals. No one. But there are some of us who miss our goals and move on to the next one, and there are some of us who miss our goals and spend a lot of time focused on that failure. And it’s probably no surprise that most of us fall in that second group. When we don’t hit our goals or don’t manage to do what we’d planned to do, most people … [Read more...]
The Top 10 Benefits of a Copywriting Career
It's always the right time of year to think about all the things we’re thankful for—and, for me, one of those things is definitely my career. I thought I’d share 10 things that I’m thankful for about copywriting to give you a little insight into exactly why I’m so passionate about this career. 1. I Get to Write for a Living As a little kid, I dreamed about being … [Read more...]
How to Manage That First Copywriting Client Panic
When you’re learning copywriting, building your experience, and starting to look for clients, it can feel like everything is going to be smooth sailing once you first start landing clients. But I want to prepare you for something (and then help you get through it). When you start getting work, your first reaction will be elation. And then, likely about three seconds … [Read more...]
Have Trouble Making Decisions? These Questions Will Help
Let’s face it: Making important decisions is hard. The little decisions—what to wear, what to have for lunch, what to watch on Netflix—are pretty easy. But the ones that matter, the questions about the directions you’re taking your life, can be hard. But they don’t have to be! Or, at least, there are resources you can use to help make them much easier. Here I walk you through … [Read more...]
Is it Better to Be an On-Staff Copywriter or a Freelance Copywriter?
One of the (many) great things about being a copywriter is that it’s a very flexible career: In many ways, you can work for whom you want to and work how you want to. But that much flexibility and so many opportunities can be overwhelming for people, so I often get asked if it’s better to focus on on-staff or freelance copywriting careers. The first thing I want to make … [Read more...]
4 More Books Every Copywriter Should Read
I’m a big believer in continual learning...especially for copywriters who tend to write about a variety of topics. If you ever think you know everything about something, you’re in BIG trouble. And, lucky for us, there are more ways than ever to consume new content and ideas. Podcasts, videos, courses, blog posts—the list goes on and on. But, as writers, many of us still … [Read more...]
Why You Should Love Your Career
How many people do you know who really don’t like what they do for a living? Anywhere from “eh, it pays the bills” to “I fricking HATE it?” Are you one of those people? I was recently reminded of just how many people don’t like their jobs when I talked with a friend. She described all the things she hated about her job and then, when I asked her if she was going to start … [Read more...]