With Thanksgiving coming up fast, it seems like a good time to think about all of the things we’re thankful for—and, for me, one of those things is definitely my career.
I thought I’d share ten things that I’m thankful for about copywriting to give you a little insight into exactly why I’m so passionate about this career.
1. I get to write for a living.
As a little kid, I dreamed about being a writer, but as I got older I “discovered” that I couldn’t be a full-time writer unless I wanted to be chronically underpaid. Luckily, I eventually stumbled onto the REAL discovery: That copywriters get to write for a living, do creative work, and command great rates to do it. (The first time hit six figures was in 2008—during the Great Recession.) If you’re anything like me, you know just how amazing of a discovery that actually is. I get to WRITE for a LIVING.
2. The creative challenges.
There’s just about nothing worse than working in a job that doesn’t call on you to bring use your brain and use it well. Copywriting makes me think and challenges me to use my creativity in a strategic way. It’s SO much fun and so incredibly rewarding.
3. The flexibility.
I can work when I want, where I want, and for whom I want. I’ve worked on-staff, I’ve worked as a contractor, I’ve worked as a freelancer and I love that I get the option to do all of those.
4. The income.
Before I realized that I could write copy for a living, I truly thought that writers couldn’t make a good living. And I am SO delighted to say how wrong I was. (The first year I hit six figures was during the Great Recession!)
5. The control.
Okay, that makes me sound like a little bit of a lunatic, but bear with me: It’s up to ME how much work I take on and how many clients I have. I can dial up or dial down my client pitching to dial up or dial down my workflow. It’s up to me – not to anyone else. And I love that!
6. The things I’ve learned.
Working with all kinds of different clients means that I’m always learning new things and I LOVE that. I’ve learned more about the allure of non-commercial tractor equipment, fast-casual restaurant digital loyalty programs, and residential solar panels than I ever expected to and, you know what? Each one is fascinating!
7. The people I’ve met.
Throughout my career, I have worked with the most incredible group of creative, interesting, and dynamic people. I’ve worked with incredible graphic designers, incredible product managers, incredible business owners, and incredible tech developers—among many others. Want to be inspired? Work with inspiring people.
8. The freedom.
Right now, I’m working entirely freelance and entirely from home (or wherever). This is fantastic enough on its own, believe me. But recently a friend of mine had a major family emergency and needed help. My job let me grab my computer and an overnight bag and be there for her and her two little girls exactly when she needed me and I am SO grateful that I have the kind of career that lets me do that.
9. The opportunities ahead of me.
As marketing and business evolve, there are more and more new ways to flex my copywriting skills and more new ways to help my clients build their successful businesses.
10. The students I get to work with!
I am so blessed to work with some of the most motivated, positive, and gifted people I’ve ever met in our Comprehensive Copywriting Academy. Our students are dedicated to learning to write copy, mastering their skills, and building the careers of their dreams and I couldn’t be more honored to help them and guide them on their journeys. <3