We're all in the business of selling. We're either actually trying to sell products or services, or we're trying to "sell" people on taking some kind of an action. Even nonprofits are trying to sell people on making donations. But with the unemployment rate constantly making the news and articles about "how to get a raise" and "how to brand yourself" across magazines and … [Read more...]
Top Copywriting Myths & Misconceptions (And the Truth Behind Them!)
Considering a new career is a lot like trying to find a place to live in a new town. You don't know the areas, you don't know who to trust, and you don't even really know what questions to ask. Well, that's where I come in. I've been a copywriter for more than 20 years now, plus teaching others how to launch wildly successful copywriting careers fore more than a … [Read more...]
5 Sites To Help You Build Your Online Copywriting Portfolio
Every copywriter needs an online portfolio. This is how we prove to clients we know how to write copy. But most of us aren't web developers or designers (those are entirely different careers!). The good news is you don't need to have these skills as a copywriter. And you don't need to pay a professional or learn the skills yourself to create your portfolio. We've compiled a … [Read more...]