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The #1 All-in-One Online Copywriting Program

The #1 All-in-One Online Copywriting Training Program

Build Your Copywriting Business Podcast Episode Archive

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Episode 123: “Slowly” Replacing Her Income with Copywriting…in 3 Months—Melissa’s Story

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After seeing a Facebook ad for the Comprehensive Copywriting Academy, our guest Melissa decided to pursue her desire to work freelance and joined the CCA. Within three months of beginning to pitch clients, she was able to replace her income. Within the first year, Melissa made 50% more than she would have at her previous job...all while working between 20 and 25 hours per … [Read more...]

Ep. 122: 3 Steps to Taking Time Off as a Freelancer

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A huge perk to being a freelancer is that you can work when and where you want. But even with that freedom freelancers are notorious for not taking vacations and working right through, resulting in burnout. As a freelancer you may feel like if you aren't working, you aren't making money. But if you set up your calendar you can plan for this! Nicki and Kate have real-world … [Read more...]

Ep. 121: Writing a Call to Action that Maximizes Engagement

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If you haven’t yet, you’ll probably see “CTA” all over creative briefs and project outlines. CTA stands for “call to action” and refers to the copy you use to tell the reader what you want them to do next. You need to give your audience a next step to take. (We’re writing the copy for a reason, right? We want the reader to buy the hand towel, sign up for the … [Read more...]

Ep. 120: Most Common Copywriter Backgrounds

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Successful copywriters come from all backgrounds and experiences, in fact, that unique perspective can make you a better and more valuable copywriter. Becoming a copywriter is not dependent on your background, but on how hard you are willing to work, if you are consistent and persistent, and if you are willing to follow the steps. Listen in as Nicki and Kate outline why your … [Read more...]

Ep. 119: From Copywriter to Managing a Team of Copywriters in Less Than 2 Years – Jenni’s Story

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When Jenni joined the Comprehensive Copywriting Academy in April 2021, she was working in a marketing role. Writing was part of her day-to-day work, but, like most CCA students, she didn't know what copywriting was, much less that it was an entire career! Before she even finished the course, she was landing her first clients. Spoiler: in less than two years, she was managing a … [Read more...]

Ep. 118: What’s a Unique Selling Point?

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A unique selling point or unique selling proposition (USP) tells your prospective clients why they should hire you versus any other copywriter. What do you have that no other copywriter brings to the table? If you're instinct is to say, "Nothing! There's nothing unique about me!", then you'll want to listen in.  Whether you're just starting out or you've been copywriting … [Read more...]

Ep. 117: Best Free Software for Copywriters

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It's very tempting to purchase software to make us feel professional. But taking action and landing clients is what makes you a professional copywriter. Making professional purchases is often a distraction from doing the work we need to do. That said, there is tons of software for copywriters that has a free level and today Nicki and Kate are talking about … [Read more...]

Ep. 116: How to Handle Negative Copywriting Feedback Like a Pro

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Getting feedback is not, by its nature, negative. Copywriters should all expect to get feedback other than "this is amazing, thank you!" We're not in our clients heads. There may just be information they forgot to share or you didn't think to ask—it's a collaborative process!  But what happens when a client isn't happy with the quality of the work or how the project … [Read more...]