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Build Your Copywriting Business Podcast Episode Archive

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Episode 209: 1 Tactic to Try for More Powerful Copywriting

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When used correctly, storytelling is a powerful copywriting tactic. But why do I say "when used correctly?" Because sometimes copywriters and clients use storytelling in the entirely wrong way. On this episode of the Build Your Copywriting Business podcast, Kate and I are breaking down when and how to use this tactic. Plus, we're giving some examples of storytelling in … [Read more...]

Episode 208: Are You Doing These 4 Things That Clients Look for in Freelancers?

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🎶 What a client wants, what a client needs ...... whatever makes them happy gets you money ... 🎶I apologize if you have Christina Aguilera stuck in your head. BUT if it helps you remember the key takeaways from this episode, then you're welcome. ;)On this episode of the Build Your Copywriting Business podcast, Kate and I are talking about four crucial things that clients look … [Read more...]

Episode 206: From Monk to Teacher to Copywriter – John’s Story

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Ever struggled with finding your "thing" in life? (But really...who hasn't?! I know I have several times!)That's the place John was in before he discovered copywriting.For years, John was a monk in Japan before returning to the US and becoming a middle school teacher. But after seven years, as many teachers can relate to, he was incredibly stressed.The "ah-ha" moment came … [Read more...]

Episode 205 – Copywriter Holiday Survival: How to Answer Questions About Your Job

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Raise your hand if you've ever told someone you're a "copywriter" and 5 minutes later you realize they think you're a copyrighter. 🙋🙋‍♂️🙋‍♀️ We want to help you avoid that situation and ALL the others like it. That's why Kate and I had the brilliant-beyond-brilliant idea to put together not one podcast episode this week but five super-short episodes that answer … [Read more...]

Episode 204: Dangerous copywriting strategy alert: you can’t rely on SEO for landing clients

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The title of this podcast episode might sound dramatic, but it's 100% true.There are copywriting experts touting this strategy. It's so incredibly risky and, well, Nicki and Kate don't want this strategy to put your copywriting success at risk.Because this strategy sounds good.The idea is that, if you can get your copywriting portfolio to show up in search results when people … [Read more...]

Episode 203: Secrets to Smooth Copywriting Client Relations

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We've talked a lot about boundaries. You know they're important ...... but how are you with enforcing your boundaries?It's all too easy to let those boundaries slide. And the message your sending when you set a boundary, but don't enforce it, is that none of your boundaries mean anything.Brutal, but true. On this episode of the Build Your Copywriting … [Read more...]

Episode 201: Top Copywriting Myths, Busted – Part II

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Last week, Kate and I busted through some of the most common copywriting myths (if you missed it, you can catch that episode here!) This week? You guessed it: the last of some of the most prevalent (and, yup, still dangerous) copywriting myths.This is the information we wish we had when we were starting out. It's all too easy to dwell on the negatives and the "what ifs."If we … [Read more...]