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Build Your Copywriting Business Podcast Episode Archive

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Episode 200: Top Copywriting Myths, Busted – Part I

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Turns out, just because it's on the Internet doesn't mean it's true. ;)Now, many of us know this, but it can be easy to believe things we read or see—even on an unconscious level ...... And some of those things may be getting in the way of you achieving your full copywriting success—or even preventing you from getting into copywriting in the first place! Raise … [Read more...]

Episode 197: 8 Unbreakable Laws of Copywriting

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Copywriting is one of the most flexible careers (You've probably heard us say that so many times you're like, "Nicki and Kate, we know!.") Just because its flexible does not mean there aren't certain rules, or laws if you will, that you need to follow. Now, if you break the laws will you get a ticket? Nah. But you may see less work coming in or less repeat work. On this … [Read more...]

Episode 195: Freelance vs. Contract: Which is Better?

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Freelancing or contracting: what's the difference? There are differences between the two and, as a copywriter, you have the flexibility to work full or part time, as well as an employee, as a freelancer, or contractor. Most of us are familiar with what it's like to be an employee. And because we're familiar with it, it feels "safer." But there's nothing that makes being an … [Read more...]

Episode BONUS – Laser Coaching: How to (Respectfully) Disagree with a Copywriting Client

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As writers our clients hire us to ... well ... write! So, what happens when you know your client wants to take the copy in the wrong direction? Do you speak up? Or do you just roll with what they want? As you'll hear in this laser coaching session, there are a few ways to tactfully and professionally disagree with your client in a way that further positions you as a valuable … [Read more...]

Summer Rewind: Ep. 52 What to Do Before Your Copywriting Interview

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Are you ready to stand out in your next copywriting interview or discovery call? Whether you're applying for an on staff position or a freelance role, the key to success lies in the right preparation. That’s why we’re taking you back to this must-listen episode of the Build Your Copywriting Business podcast, where Nicki and Kate share their top tips on how to ace the prep for … [Read more...]