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Copywriting Q&A: How to Protect Yourself from the Inevitable

By Nicki Krawczyk 4 Comments

How to make sure computer failure doesn't tank your business
The most stressful moment in my career thus far had nothing to do with a presentation or a particularly challenging project. No, the most stressful moment came after I’d finished a project…and my computer crashed. How can you avoid the same fate? Read on…

Today’s question is from Brent A. who asks, “Now that I’m freelancing, my life is on my computer. I’m paranoid that it will be stolen or something will happen. Do you have any tips for protecting what’s on it?”

Here’s a simple (if unpleasant) fact of life: At some point, your computer will die. You’ll go to turn it on, the screen will turn a weird color and everything that you’ve been saving on that computer will be lost to the world.

It gets me stressed out just thinking about it.

And because this a fact of life, there’s nothing you can do to prevent it. That is, you can’t prevent your computer from dying—but you can prevent your information from being lost. And, quite probably, you from disappointing your clients.

If you are not using an automatic backup program on your computer, you must start using one. Now. (Well, finish the article—then get to it!)

An automatic backup program will run in the background and save any changes that you make to documents. Why is this so important? Well, chances are, if you’re manually backing up the files on your computer to an external hard drive or cloud or something like that, you only do it once in a while. Or less frequently, if you’re kind of lazy about that stuff like I am.

But automatic software is backing up your files regularly and then dumping the old versions to save space. So, say, you wrote the most genius copy of your life one night and the next morning your computer is dead. You can visit the software company’s site and retrieve the last saved version of your copy. Now, depending on when the back-up ran, it might not be the absolute last version of your work—but it’s certainly better than nothing, isn’t it?

You have a couple of different options for software, but the most important thing to be sure of is that the software runs automatic backups, even while you’re working. I use Mozy, but I’ve also heard good things about Carbonite, NovaBackup and Rebit. They all cost a bit, but it’s certainly better than the price you’d pay when you don’t have copy to deliver to your client.

So, go now. Set up automatic backup and protect yourself from the inevitable!

Your turn! Has your computer ever died in the middle of a big project? Tell us about it in the comments below!

Last Updated on October 27, 2022

Filed Under: Business Development

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About Nicki Krawczyk

Nicki is a copywriter, copy coach and the founder of Filthy Rich Writer. She's been writing copy for more than 20 years.

Comments

  1. Jonathan Westwood says

    June 3, 2014 at 9:40 am

    It’s also worth mentioning Dropbox (no, I don’t work for them and I’m not on commission). If you change your default save folder in (e.g.) Microsoft Word to your Dropbox, each autosave will save in real time to your Dropbox. If you pay for a Dropbox account it also saves (I think) 30 days’ worth of previous versions of a file, so you’re definitely able to ‘roll back’ to find that great copy the next morning!

    Depending on your viewpoint, Dropbox has the advantage/disadvantage of not backing up the whole of your system files – just the documents/working files you want it to save.

    Reply
    • Nicki Krawczyk says

      June 5, 2014 at 7:15 am

      Hi Jonathan,

      Ah, great point! I couldn’t figure out how to get Dropbox to save automatically so I didn’t include it, but you’ve solved it for me. 🙂

      Thanks for commenting!
      Nicki

      Reply
  2. Yocheved says

    August 11, 2015 at 2:48 pm

    Write on Google Docs, for free, with autosaves every two minutes or less! You can sign in from any computer in the world and access every word you ever wrote. Google Docs has most of the features you use on Microsoft Word or Pages, with an option of downloading to Word or other formats should you need other features. Reviews, edits and sharing are at least 200% simpler.

    I switched from using Word to writing on Google Docs- it was one of my smartest decisions as a copywriter. My CD and I can edit together at different computers. I don’t have to keep sending the same documents with every update, because Google always lets everyone I share a document with know when there’s changes. Its structure lets me organize all my documents and projects in a simpler and faster way. No need to press ctrl/cmmd S every few minutes or run a backup; you’re writing directly on the cloud itself. And working on Google Docs has saved me at least an hour a day with all its advantages, and a whole lot of anxiety over lost, missing, or damaged documents.

    Reply
    • Nicki Krawczyk says

      September 21, 2015 at 1:15 pm

      Hi Yocheved,

      That’s a great point! Google Docs adds a lot of flexibility to the “where and when” of how you can work! And you can’t beat automatic backups. 🙂

      Thanks for commenting!
      Nicki

      Reply

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