• What is Copywriting?
    • Why Copywriting is One of the Most Enjoyable, Flexible Careers
    • Answers to Your Top Questions About Copywriting
  • Blog
    • Most Popular
    • Mindset & Professional Development
    • Portfolio
    • Business Development
    • Book Recommendations
    • Pitching
    • Copywriting Tips
    • Terms to Know
  • Podcast
    • Latest Episodes
    • Top Episodes for New Copywriters
    • Student Stories
  • Copywriting Course
    • Learn About the Comprehensive Copywriting Academy
    • CCA Student Sign In
    • CCA Next Level
  • CCA Reviews
    • CCA Student Wins
    • Videos: CCA Student Reviews
  • Store
  • About Us
    • About Us
    • About Nicki Krawczyk
  • Contact Us

Filthy Rich Writer

Tips, tools, & training for new and aspiring copywriters.

Tips, Tools and Training for New and Aspiring Copywriters

  • What does “Filthy Rich” mean? It means having a job you love, being good at what you do…and making great money doing it!

Copywriting Q&A: How to Find Solopreneur Clients

By Nicki Krawczyk Leave a Comment

how to find solopreneur clients for copywriters
Solopreneur clients—one-person businesses—can be great copywriting clients. But where do you find solopreneurs? Read on…

Today’s question is from Jakob F., who asks, “I read your article about solopreneurs and think they might be a great target for my growing copywriting business. Where do I find them to pitch myself?”

As you know, I always recommend that brand new copywriters start with brick-and-mortar, local small business clients. You have a lot to offer them, even when you’ve just started learning.

A great next step from there is to graduate to solopreneur clients. Solopreneurs are one-person businesses that run the gamut from health and business coaches to graphic designers, developers, therapists, and accountants.

They’re experts in their particular fields, but generally not marketing experts. And, because they value people hiring them for their expertise, they understand the importance of hiring you for your copywriting expertise.

Many solopreneurs operate their businesses entirely online, and that can make them a lot easier to find and to research (always essential for landing new business). Or, if they’re not entirely online, they tend to have a robust online presence.

The first step for finding solopreneur clients is to find where they congregate online. One of the best things about solopreneurs is that they recognize they have a lot to learn and aren’t hesitant to go out and find coaches and resources.

Look around for the kinds of people that teach solopreneurs how to be successful. People like Marie Forleo, Derek Halpern, Eben Pagan, and Ryan Levesque are incredibly savvy businesspeople who teach solopreneurs how to build successful businesses. They’re no longer solopreneurs themselves, but they amass huge followings of them.

So, look to these gurus (and others—there are a bunch) and see who’s following them on social media. Who’s liking commenting on their posts? Who’s in their groups? Just a few clicks can get you a lot of information about people, including who they are and what businesses they run.

Similarly, look to companies that provide services to solopreneurs. One-person companies need email, landing page, and payment processing services just like anyone else. Companies like Leadpages, Clickfunnels, Samcart, Drip, Aweber, Appsumo, and others provide these services to many solopreneurs.

Just as with the business coaches mentioned above, look to see who’s following these companies on social media, and use that information to amass prospect lists.

As you put together these lists, you’ll start to see some job titles or types of businesses come up again and again. Use these titles or jobs (think: “health coach” or the like) to search on Facebook and Google and add who you find to your list.

Once you’ve found prospects, sign up for their email lists and do thorough analyses of their current marketing to find where you can help them. Are their websites lackluster? Do they need better email programs? Take careful notes so that you can (politely!) suggest where your services can benefit them in your pitch letters.

There are tons of solopreneurs out there and more joining the fray every day. Get creative and start researching, and you’ll find scores of potential clients in no time.

Your turn! Have you worked with solopreneur clients? What have your experiences been like? Let us know in the comments below!

Last Updated on September 30, 2022

Filed Under: Business Development Tagged With: land work, Lead generation, pitching

Interested in Copywriting? Get our Free Video Training!

Plus, get on the list for updates, freebies, and more :) 



About Nicki Krawczyk

Nicki is a copywriter, copy coach and the founder of Filthy Rich Writer. She's been writing copy for more than 20 years.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Click here to subscribe

Break Into Copywriting

Sign up to get our FREE video training, special resources, and more!



Click here to subscribe

Comprehensive Copywriting Academy

Join the copywriting training program that's helping people just like you build successful copywriting careers!

Comprehensive Copywriting Academy from Filthy Rich Writer

Portfolio Tips

3 Copywriter Portfolio Examples That Wow Clients
Do You Need to List Your Copywriting Services on Your Portfolio Site?
Should I Put Prices on My Website? What Copywriters Need to Know

Orange square with text reading award winning designs and free domains Squarespace
View our Affiliate Link Disclosure here

Recent Articles

Freelance Copywriter Benefits: How to Build Your Own Benefits Package
5 Books to Read Written by Copywriters
How to Give Copywriting Feedback
Setting Boundaries as a Copywriter
Self Edit Your Copywriting: Why It’s a Must & How to Do It
  • Facebook
  • YouTube
  • LinkedIn
  • Pinterest

Copyright © 2023 Filthy Rich Writer | About Us | Terms of Service | Privacy Policy| Business Affiliates