There are tons of benefits to working as an on-staff copywriter that tend to get overlooked. James is a CCA student who went from successful freelance copywriter to thriving on-staff copywriter.
James shares what he loves most about working on-staff and the ways it’s helped him grow as a writer.
Psst! Missed when we first interviewed James? Take a listen to that episode here >>
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Prefer to watch the episode? Hit play below (plus, hit “cc” to toggle on closed captioning)!
A Sneak Peek at the Episode
[1:30] We are reintroduced to our guest, James, with a brief recap of where he was with his copywriting journey when he last spoke with Nicki and Kate.
[3:00] A quickly growing family inspired James to ramp up his search for a full time copywriting position and found one very quickly!
[8:30] While James enjoys a hybrid (working both remote and in-office) he also enjoys working with a team and the different dynamics that brings to the projects he is tasked with.
[12:15] Being on staff is allowing James to write copy each day and really learn and hone his skills, which he knows will serve him well in the future if he decides to return to freelance.
[17:00] James took a risk with his cover letter, to showcase his writing and personality, and that is what gave him a leg up on the competition and an interview with his new company, despite not having much experience!
[20:50] Nicki speaks about James’ portfolio and how he has showcased his personality and voice without making it about him, keeping focus on his clients.
[26:00] Next goal for James is to build up a base of freelance clients so he has that base when he is ready to move back to freelancing full-time.
Mentioned in This Episode
- Ep. 67: Copywriting as a Creative Outlet for an Actor – James’s Story
- James’s Portfolio
- Hubspot Copywriting Portfolio Examples
- 3 Knockout Copywriter Portfolios and Why We Love Them
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About the Build Your Business Podcast
Ready to turn your love of writing into a successful copywriting career?
Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 20+ and 15+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.
Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.
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Ep. 101: Master Your Money Mindset – With Brie Sodano
Last Updated on April 23, 2025
