Filthy Rich Writer

Discover the dos and don'ts of narrative techniques in writing with Nicki and Kate!. Not all stories are gold – learn which ones glitter for attention and stick like glue in your reader's memory. Ready to make a "happily ever after" with your copy? Tune in!

When used correctly, storytelling is a powerful copywriting tactic. But sometimes copywriters and clients use storytelling in the entirely wrong way. Read on to know when (and when not!) to use this tactic.

As a copywriter, you don't have to know how to test copy. But to add value for clients, you need to know how to recommend copy to test.