Whereas copy is designed to get your audience to take action, content is designed to entertain, inspire, or educate. Of course, many copywriters also write content for their clients.
If you’re a copywriting looking to add content, or a content writer who is learning to write copy, this episode is for you. Find out why copywriting makes you a far more effective content writer, why you can charge your copywriting rates for content, and where to include content within your portfolio (especially if you don’t want to be marked as a novice).
Looking for closed captioning or a transcript? Check out the episode on YouTube!
A Sneak Peek at the Episode
Student Win: Ginger shares that her website is done! Way to go, Ginger!
[1:20] Nicki and Kate jump into today’s episode with a brief summary of the difference between writing copy and writing content. Writng copy is writing designed to sell or persuade the reader whereas writing content is writing to entertain, inspire or educate.
[4:30] Our hosts take a minute to discuss how to balance writing content as a copywriter and vice versa. The skills you learn in one area will only help make you better in the other!
[9:30] When including copywriting and content writing samples in your portfolio be sure to label clearly and show that you, the writer, knows the difference. Clients will quickly label you as an amatuer if you don’t make that distinction.
[11:30] Nicki and Kate take a minute to chat about how important it is to be aware of the structure of your website and portfolio, keep the reader on your page.
[14:00] As you amass a larger portfolio you don’t need to post everything on your website, but be sure to stay organized and keep those samples easily accessible for potential clients.
Mentioned in This Episode
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About the Build Your Copywriting Business Podcast
Ready to turn your love of writing into a successful copywriting career?
Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 15+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.
Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.