As the holidays season begins, you may start to wonder if you should adjust your copywriting business, like how often you pitch or what your current rates are. In this episode, Nicki and Kate explain why you need to keep pitching clients and why discounts only hurt you as a copywriter.
Learn everything you need to know about pitching clients during the holidays and what could happen to your business if you don’t. Plus, get insight on why offering discounts to your rates is not something you ever want to do.
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Looking for closed captioning or a transcript? Check out the episode on YouTube!
A Sneak Peek at the Episode
[1:25] What will your business, and your business activities, look like this holiday season? Many copywriters are often concerned about annoying businesses in November and December.
[3:20] By the time the holiday season arrives businesses are starting to plan for the upcoming year and their projects for the next year, including how they will allocate their budgets.
[4:50] If you are looking to pitch for holiday work you should be working on that in August and September.
[8:45] Freelancers need to keep pitching in November and December to ensure they have work in January and February!
[10:45] Should freelancers give holiday discounts? No! You do not need to ever discount your services!
[12:30] Offering a discount practically asks your clients to bargain with you and try to get a lower rate. It implies a lack of value in your services.
[16:30] Your services are the same year round, the value of what you offer doesn’t change in November and December.
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About the Build Your Business Podcast
Ready to turn your love of writing into a successful copywriting career?
Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.
Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.
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Ep. 105: Building an Agency – with Michelle Fernandez
Last Updated on September 10, 2023
