Breaking into copywriting can seem hard: You need experience to get a job, and you need a job to get experience. Well, it turns out this isn't quite the case, and one of the ways that people have found to get around this seeming catch-22 is going to advertising school or copywriting portfolio school. But, like any school, ad school is often expensive and time-consuming. So, … [Read more...]
Is Copywriting Training Really Necessary?
It's a question you'll see on forums across the internet: "Do I have to get training to be a copywriter?" It's been asked so often and in so many different ways that I figured it was time for a definitive answer from a real, live working copywriter who's written for clients and brands you use every day. Ready? Let's get down to it. The answer to the important question, "Is … [Read more...]
Changing Your Career to Copywriting While at Your Existing Job
When you get the changing-your-career itch, it fast becomes an itch that you just can't ignore. But even with the greatest urge to do it, changing careers can seem like almost too big a task to accomplish, especially if you currently have a job on rely on that income. After all, we all have bills to pay! Luckily, the first steps to becoming a copywriter aren't as hard as … [Read more...]
“Should I Change Careers?” 3 Signs the Answer is “Yes”
Should you change your career? In a word: Yes. But there are a few signs you need a career change that can help guide you—if you pay attention to them. Here's the thing: If you’re at a point when you’re really, seriously considering changing your career or heading in a different direction than you’ve always gone, guess what? You need a change. Continuing to head in the same … [Read more...]