As writers our clients hire us to ... well ... write! So, what happens when you know your client wants to take the copy in the wrong direction? Do you speak up? Or do you just roll with what they want? As you'll hear in this laser coaching session, there are a few ways to tactfully and professionally disagree with your client in a way that further positions you as a valuable … [Read more...]
Summer Rewind: Ep 15. Traits of the Most Successful Copywriters
Learn the indispensable traits that forge a successful copywriter with Nicki and Kate. From resilience to creativity, learn the insider attributes that could shift your writing career into high gear. It's not just about witty words; it's the hustle, learning curve, and more in this value-packed discussion. Are you embodying the characteristics that clients covet? Tune in and … [Read more...]
Episode 192 : This Part-Time Copywriter is Too Busy to Have a Portfolio – Audrey’s Story
"It wasn't even a stepping stone; it was a springboard for my career!" Like most Comprehensive Copywriting Academy students, Audrey had no idea what copywriting was. She was working as an interior designer before she was sidelined by an illness that forced her to leave her job. Looking for a job with more flexibility, she discovered copywriting. Audrey went from feeling … [Read more...]
Summer Rewind: Ep. 46 Are the Best Copywriters Introverts or Extroverts?
If you’re someone who thrives on interactions with other people, you might be wondering if the sit-alone-at-a-desk-and-write copywriter lifestyle would work for you. Equally, if you’re more introverted, you might be worried about client interactions draining all your energy. Whichever camp you find yourself in, we want to make sure you get the most enjoyment out of your … [Read more...]
Episode 190: Freelance Copywriting Through Divorces, Separations, and Breakups
Balancing personal and professional lives is challenging enough when building a freelance business. But throw in a major life transition like divorce or a breakup, and it can feel downright daunting. In this episode, we've invited three remarkable students from the Comprehensive Copywriting Academy—Cleo, Nicole, and Dorothy—to shed light on what it's like to navigate a … [Read more...]
Episode 186: Are You Stuck in an Employee Mindset?
One of the most difficult psychological shifts for new business owners is going from an employee mindset to a business owner mindset. Most of your life, you’ve likely operated as a consumer: waiting for a paycheck so you can take care of your expenses. And when things get challenging in the economy, your instinct is to tighten the purse strings and focus on saving. But … [Read more...]
Episode 185: Copywriting Pitching Assumptions That Will Cost Your Business
Pitching is the only way to truly control your copywriting business’ success. But when it comes to sitting down to actually do it, our brains love to come up with all kinds of reasons *not* to hit “send”. “Oh, that company is waaay too big to pitch, they would never need my help!” or, at the other end of the spectrum, “A solopreneur? They'd never be able to afford a … [Read more...]
Episode 184: This Copywriter Landed Her Dream Job—And Tripled Her Income – Rachael’s Story
Since she was old enough to hold a pen, Comprehensive Copywriting Academy student Rachael Kelly has been writing and telling stories. But figuring out how to turn that passion into a well-paying career? That was the part Rachael struggled with—and crummy job-bidding sites like Fiverr and Upwork were (ahem, unsurprisingly) *not* the answer! In this interview, we find out how … [Read more...]
Episode 180: Thriving as a Neurodivergent Copywriter – Cleo’s Story
There’s a reason Dolly Parton (and many others!) found success singing about why working the 9 to 5 sucks—for a lot of people, it just does. And when you’re neurodivergent like Comprehensive Copywriting Academy student and coach Cleo, it can almost feel impossible. But since going freelance as a copywriter and being in control of nearly every aspect of her professional … [Read more...]
Episode 179: Should You Offer Discounts or Sales on Your Copywriting Services?
As consumers, we are surrounded by discounts tempting us to make all kinds of purchases. So as a copywriter, it’s natural to ask yourself, “Should I offer discounts to customers?” While discounts and sales might *seem* like a quick fix, they're actually not such a great way to start landing more clients. The good news is, there are ways to make yourself more marketable to … [Read more...]