On the list of "Things People Hate to Do," networking probably falls just below "get a root canal." After all, nothing conjures up fear of rejection like an entire room full of people you don't know. At the same time, though, you know that you have to master networking to get started (and keep progressing) in the copywriting industry. So, here are a few easy tactics to help … [Read more...]
Keep Your Copywriting Creative Review from Going off the Rails
If there's one aspect of copywriting that almost always comes as a shock to the new practitioner, it's creative reviews. Sure, it sounds simple: A meeting in which people get together to discuss work. But what actually happens—and how it can be perceived by writers—is a bit different. Read on for a few tips about how to survive and thrive in creative reviews. What is a … [Read more...]
Your Unique Selling Point: Set Yourself Apart from the Competition
We're all in the business of selling. We're either actually trying to sell products or services, or we're trying to "sell" people on taking some kind of an action. Even nonprofits are trying to sell people on making donations. But with the unemployment rate constantly making the news and articles about "how to get a raise" and "how to brand yourself" across magazines and … [Read more...]
How to Deal With Feedback and Criticism From Copywriting Clients
Advertising and marketing (and, therefore, copywriting and design) are very collaborative fields. You put your best foot forward with great copy, but the team you work with is always going to have added insight and opinions based on their own expertise. But it's not always so easy to listen to feedback and criticism of your work, especially since what's up for review is your … [Read more...]
5 Easy Steps to Overcoming Feeling Overwhelmed (Really)
With all due respect to Nike, sometimes "Just Do It" is easier said than done. Often (and more often than I'd like to admit) when I'm facing a big project, my gut reaction is to shut down, stare into space and deeply, deeply panic. Not so useful. Years ago, when I moved into my first condo, my Mom came out to help me get moved in. I signed the papers, the movers brought the … [Read more...]
Are You Doubting Your Copywriting? Good! Here’s Why…
If you’re feeling fear about the prospect of getting into a new career or even doubting your copywriting, that’s a good thing. Believe it or not, it’s a very good thing. Good Copywriting Self Doubt vs. Bad Self Doubt First, before we get too far along, let’s be clear. There are two kinds of fear: There’s the fear you feel when you’re walking down a dark alley and suddenly … [Read more...]