With all due respect to Nike, sometimes "Just Do It" is easier said than done. Often (and more often than I'd like to admit) when I'm facing a big project, my gut reaction is to shut down, stare into space and deeply, deeply panic. Not so useful. Years ago, when I moved into my first condo, my Mom came out to help me get moved in. I signed the papers, the movers brought the … [Read more...]
Are You Doubting Your Copywriting? Good! Here’s Why…
If you’re feeling fear about the prospect of getting into a new career or even doubting your copywriting, that’s a good thing. Believe it or not, it’s a very good thing. Good Copywriting Self Doubt vs. Bad Self Doubt First, before we get too far along, let’s be clear. There are two kinds of fear: There’s the fear you feel when you’re walking down a dark alley and suddenly … [Read more...]