As soon as you decide you want to learn copywriting, you discover that there are a whole lot of copywriting courses out there. But which ones are good? And which ones are a waste of money? Today's article is all about the five things a copywriting course absolutely must have to be worth your time and money. 1. A Copywriting Course Must Cover All Kinds of Copy There are … [Read more...]
Why People Tell You “Copywriting Is Hard to Get Into”
“Oh, copywriting is really hard to get into.” That’s one of the most popular things for people to say when they hear you’re interested in the field. But why? And what is that based on? So, let me start out with a little story. Practically anytime I’m at party or event and I meet someone new, we do the standard “What do you do?” exchange and I tell them I’m a copywriter. And … [Read more...]
Is Copywriting Training Really Necessary?
It's a question you'll see on forums across the internet: "Do I have to get training to be a copywriter?" It's been asked so often and in so many different ways that I figured it was time for a definitive answer from a real, live working copywriter who's written for clients and brands you use every day. Ready? Let's get down to it. The answer to the important question, "Is … [Read more...]