Meta’s making a major shift—and it’s about to change how ads work on their platforms in a big way If you’ve ever written (or plan to write) Meta ads for clients, this is something you need to understand. Because while you might not be managing ad budgets or running campaigns (and honestly, we don’t recommend it unless you're trained to do it)... You … [Read more...]
Use Copywriting Networking to Help Land More Clients
One of the first things you need for a copywriting career is training. After all, to have a career in anything you have to know what you’re doing, right? The next steps are to put together your online portfolio and begin pitching potential clients. Why It's Critical to Network But there’s an important step in between: telling your network about your business. This … [Read more...]
Find Copywriting Clients on Facebook: 3 Tips and 1 Big Warning
When it comes to finding clients, the keys are to be systematic, but also to cast your net wide. Facebook makes for a great place to cast some of that net—though not all of it. To mix metaphors, don’t put all of your eggs in one basket! What makes Facebook so great? Well, it’s already a place that billions of people go to seek information, find recommendations, network with … [Read more...]
New Meta Ad Changes Copywriters Need to Know About
If you write Meta ads for clients (which you should really consider because it’s a highly sought-after service), you know that Meta likes to keep you on your toes. Know the Rules Around Copy for Meta Ads First of all, Meta already has some pretty strict rules about what can and can’t go into its ads. You can't target people by calling out personal attributes (“As a … [Read more...]
Should You Run Facebook Ads to Advertise Your Copywriting Business?
First, let me start by saying that you DO NOT have to invest in Facebook ads to build your business. If they don’t interest you at all, you’re off the hook. On the other hand, if they’re something that intrigue you, there are a few things you should know… The thing is, Facebook ads are really incredible in a lot of different ways. They offer an amazing level of targeting … [Read more...]
The Cool New Tool for Facebook/Meta Ads Copywriting Research
Facebook/Meta Ads are a great service to offer to clients. They can directly earn your client money (which makes them an easier sell), your client should always be testing (which means they always need new ones), and you can get exact metrics to share (brag about) to other potential clients. But Meta Ads are also changing and what worked before won’t work now. Check out our … [Read more...]
Why Facebook Is Where You Should Find Your Next Clients
I know, we’ve all heard it: “Facebook (or Meta, or whatever they're calling themselves these days!) is dying!” And it’s definitely true that teens are adopting it nearly as much as they did in the past. Teens are using TikTok and YouTube more than ever. But…if your clientele is teens, you’ve got a bigger problem. The truth is that Facebook is still wildly popular among … [Read more...]