One of the wonders of a copywriting career is how versatile and flexible it can be. But having so many opportunities and so much freedom can feel overwhelming, especially when you don’t know which direction is best to take. Nicki and Kate answer the long-standing debate once and for all: Is it better to focus on on-staff or freelance copywriting careers? The answer is not as … [Read more...]
Episode 150: A Day in the Life of a Copywriter
One of the selling points of a career in copywriting is the flexibility of how you structure your work. But if you’re not yet making your living as a full-time copywriter, you might be wondering how a copywriter actually spends their time. While this is going to look completely different from one person to another (especially as there are different routes like … [Read more...]
Episode 149: The Worst Advice for New Freelancers (And What to Do Instead)
No one's born knowing how to freelance–just like no one's born knowing how to write copy. So if you’re told to hold your nose and jump into freelancing without a schedule for finding clients or how you’re going to work, you’re probably not going to build the career you want. If you are going to take the leap into freelancing, you need to make sure that there is a net (and … [Read more...]
Episode 142: On-Staff vs. Freelance Copywriting: Which is Better?
One of the wonders of a copywriting career is how versatile and flexible it can be. But having so many opportunities and so much freedom can feel overwhelming, especially when you don’t know which direction is best to take. Today, Nicki and Kate answer the long standing debate once and for all: Is it better to focus on on-staff or freelance copywriting careers? The answer is … [Read more...]
Episode 140: Traveling Europe While Running a Copywriting Agency—Chris’s Story
The idea of traveling the world while working is a distant dream for most people. But one of the best things about a freelance career in copywriting is that you have the flexibility to hop on a plane with your laptop whenever you want! In this episode, we are joined by one of our star CCA students, Chris, who was determined to take advantage of the digital nomad lifestyle. … [Read more...]
Episode 139: Are You Skipping This Essential Copywriting Task?
A creative review is essentially a meeting designed to present your work to project stakeholders, discuss it, and leave with clear next steps on refining the project to be the best possible version it can be. Sometimes it’s just you and your client. Sometimes it’s you, your design partner, a marketing manager, project manager, and others involved in the project. You review the … [Read more...]
Episode 138: When Copywriting Inspiration Becomes Copywriting Comparison
There are times when copywriting inspiration turns into copywriting comparison, and it can happen quickly before the person consuming that information even knows what is happening. But it's important to recognize when your information intake makes you feel bad about yourself or your business or your life and pay attention to the triggers. Nicki and Kate discuss how this has … [Read more...]
Episode 137: How To Structure Your Copy for Every Project
When you are approaching a project and have a blank page in front of you it can be overwhelming, so starting with a jumping-off point for your project is key. The creative brief will act as a road map for the project. In this episode, Nicki and Kate discuss how to best use that road map and what tools CCA students have best convey the message and achieve the goal that has … [Read more...]
Episode 136: Copywriting Transformed Her Quality of Life – Amy’s Story
Before joining the Comprehensive Copywriting Academy, Amy had tried numerous jobs. But she hadn't found the one that made work-life balance actually achievable. She wanted to earn the income she needed for her family, but her far bigger goal was having a job where she was able to relax and control her own day. Listen in to hear Amy's story, including her advice for … [Read more...]
BONUS – Laser Coaching: How Do I Find Clients for Freelancing?
On today's Laser Coaching call, Nicki and Kate meet with a CCA student who is wondering "what's next?" and where to focus her energy. She is ready to start pitching but unsure of the best way to do that and how the follow-up process to pitching works. Listen in to this info-packed coaching call for tips and how to find your freelance clients! Looking for closed … [Read more...]