There’s a reason Dolly Parton (and many others!) found success singing about why working the 9 to 5 sucks—for a lot of people, it just does. And when you’re neurodivergent like Comprehensive Copywriting Academy student and coach Cleo, it can almost feel impossible. But since going freelance as a copywriter and being in control of nearly every aspect of her professional … [Read more...]
Episode 179: Should You Offer Discounts or Sales on Your Copywriting Services?
As consumers, we are surrounded by discounts tempting us to make all kinds of purchases. So as a copywriter, it’s natural to ask yourself, “Should I offer discounts to customers?” While discounts and sales might *seem* like a quick fix, they're actually not such a great way to start landing more clients. The good news is, there are ways to make yourself more marketable to … [Read more...]
Episode 178: Combatting Anxiety-Inducing “What Ifs” with This Tactic
It’s a question that pops into most aspiring—and even established—copywriters’ minds at some point: “What if I fail?” Our brains LOVE to catastrophize and fear the worst (just another great perk of being a human...). But if you notice yourself descending into a spiral of negative thoughts, the good news is that one simple method can combat all of your panic-inducing “what if” … [Read more...]
Episode 175: Career Resolutions to Make Right Now
The arrival of a new year often sparks an enthusiasm that makes us set wildly ambitious resolutions. Shed 60 lbs? On it. Become fluent in French? Let’s go. And then would you believe it, a few weeks down the line, you’re done. One of the biggest reasons why resolutions are set up for failure is because we never stop to break it down into smaller steps. While we absolutely … [Read more...]
Your Copywriting Business Plan for a Successful 2024
An important part of business is creating and executing your copywriting business plan. To help you plan a successful year ahead, you need to look back as well as ahead. Here we look at some key elements of your business plan as well as some other elements of life (relationships, health, etc.) that also need to be working well for you to ensure your success. Take some … [Read more...]
Book Pick: How to Get Out of Your Own Way and Achieve Copywriting Success
Often, we're faced with several open doors...but we self-sabotage and get in our own way. When we have an an opportunity (or several opportunities!), it's all too easy to not take action toward it, whether because we don't know how, we're fearful of doing so or some combination of the two. Whatever the reason, it's easy for us to spiral into negative thinking. We start to … [Read more...]
A Powerful Self-Inventory for Freelance Business Success
“Know thyself” isn’t just good advice from a self-help perspective. It’s also crucially important when it comes to building a successful freelance business. And a million different “gurus” can give you a million different pieces of advice about the “right” time to get up. (As well as the “right” way to organize your day, the “right” order to accomplish your tasks...) But … [Read more...]
Present Yourself as a Professional Even as a Copywriting Beginner
There's nothing wrong with being new. Even the most seasoned, successful copywriters were once new to copywriting. So if you’re starting out right there at square one, guess what? You’re in exactly the right place. That said, though, no one wants to hire a brand-new copywriter. It’s nothing personal: YOU are a fabulous human being. But hiring anyone to do anything is a risk, … [Read more...]
The Real Secret to Business—and Life—Success
As long as I’ve been in this business, and especially in the decade that I’ve been teaching copywriting to would-be copywriting pros, I’ve gotten this question a lot: “What’s the real secret to being successful?” Well, I have good news and I have bad news. The good news is that there absolutely is a secret. Well, wait—let me put quotes around that. There is a … [Read more...]
Essential Questions for Planning a Successful New Year!
I LOVE a new year. It feels like a fresh start, an opportunity to reflect on what worked and what didn’t in the previous year, and an opportunity to build on the wins and correct the losses in the new year. I LOVE a new year. I also, as you might expect, love new year planning. Not only is it fun and inspiring, though, it’s also incredibly important. After all, if you don’t … [Read more...]