One of the biggest reasons that people “don’t make it” as a copywriter? Undercharging. (Or worse, charging by the word.) But on the flip side, you also have to be careful not to overshoot the market rate for your expertise. As you can already see, pricing your services is a delicate balance to master. And with no exact formula to tell us how to do it, calculating your rates can … [Read more...]
Write Your Way To $2,000 A Month
Side Hustle Hero podcast with Joan Posivy As you dip your toes into copywriting, one of the first questions you might ask is: Can I really make that much money as a writer? And it’s no wonder—frankly, we’ve stopped counting how many times we hear people say, “You can’t make good money as a writer.” *Aggressive eye roll* Copywriting is by far the best way for a … [Read more...]
Episode 163: Are Your Copywriting Prices Leaving Money on the Table?
Do your project costs only factor in time spent writing, editing, and in meetings? If so, you may be doing a lot of pro bono work for your clients–and we’re fairly certain you didn’t get into this business to work for free! As a freelancer, it’s easy to get caught up in our emotions, fear, and self-doubt. In this episode, Nicki and Kate encourage us to put on our CFO hats, … [Read more...]
Episode 159: 8 Tips You Can Use Right Now to Step Up Your Freelance Copywriting Game
The 2023 Summer Freelance summit brought you a star-powered lineup of expert speakers, dedicated to helping you progress your freelance career. Today’s podcast episode is breaking down three days’ worth of inspiration into a smattering of highlights to help you optimize your freelance business! From mastering your personal finances and combatting procrastination to … [Read more...]
Copywriting Rush Fees: When and How to Charge Them
The vast majority of copywriting projects do not need to get completed in a rush. As we like to say, there's no such thing as a copywriting emergency. However, occasionally clients will have a copywriting need that they need done fast. And in these cases, you will likely want to bump up your rates and charge a copywriting rush fee. By "rush" we mean scenarios like a client … [Read more...]
Ep. 50: Should I Put Copywriting Rates on My Website?
Some copywriters will tell you putting prices on your website makes you more transparent. When phrased like that, it sounds like a no-brainer, right? However, as Nicki and Kate dig into in this episode, no two homepages or emails or any other project are 100% alike, so how can you put a price on your website if you don't even know what the project entails? Listing prices can … [Read more...]
Should I Combine Copywriting and Graphic Design Services?
Both new and seasoned copywriters face this question at some point in their careers: should you be combining copywriting and graphic design services to be a one-stop creative shop for your clients? The answer isn't black and white, as this is YOUR business, so the decision will always come down to what you want for your career. However, for most copywriters tacking on … [Read more...]
Laser Copy Coaching: Getting Information From Clients, When to Price Your Services, and Boosting Confidence
In this episode, three CCA students each sit down with Nicki and Kate to ask their most pressing questions. These 10-minute laser coaching sessions are designed to help students overcome their biggest roadblock so they can continue making progress on their goals. Jack asks for tips on working through mental roadblocks, Blessilda talks about some of her first pitches and … [Read more...]
Ep. 17: How to Set Your Copywriting Rates
Everybody hates pricing their services. That's because there is no exact science for pricing your services. There's no perfect formula that is going to work every time and be exactly right. It's as much art as science. Nicki and Kate dig into why online calculators are wildly inaccurate (one told Kate, based on her experience, to charge $13,800 for a homepage). Instead of … [Read more...]
Increase Your Copywriting Pricing Without Burning Bridges
The rates you charge when you first get started as a copywriter will not—and should not—stay the same throughout your career. Remember that copywriting is a merit-based career. Regardless of your background, your age, your gender, your race, any demographic difference, if you can write great copy, people will hire you. And since it’s a merit-based career, that means your … [Read more...]