Over the past few weeks, we’ve talked about why sales pages are such a great project for copywriters and how to write them so that they’re exceptionally effective. Today, we’re going to dive into tactics for helping to you sell sales page projects to clients or, more specifically, how to sell yourself as the ideal writer for a client’s sales page project. The thing about … [Read more...]
3 Keys to Sales Pages That’ll Make Your Clients Ecstatic
As we’ve established, sales pages are great projects for copywriters: They’ve got plenty of copy to be written, and, since they directly help your clients make money, they’re very valuable to those clients. Once your client hires you for a sales page project, it's time to deliver a page with wildly effective copy that helps convert customers. Now, it should go without … [Read more...]
The Copywriting Project That Sells Itself to Your Customers
I know I don’t have to tell you that better copy makes a website more effective. If the copy is better, visitors to that site will be more likely to interact, more likely to do what the website’s owner wants them to do. But not all copywriting projects are created equal. Some copywriting projects are ones that are a higher priority than others for clients. And there's one … [Read more...]