You *know* LinkedIn is important for landing work but when it comes to building or updating your profile…well, taking a nap always seems like a better option. But LinkedIn can strongly impact your career and by taking the right steps to optimize your page, you could be attracting job leads and recruiter connections while you sleep! In this episode, Nicki and Kate are running … [Read more...]
Episode 143: Business Builder or Time Waster?
When you’re building your own copywriting business, it can be hard to know how to manage your time. People often like to spend time on tasks that feel comfortable (like finding the perfect URL…), even though it’s not actually moving the needle forward in your business. In this episode, Nicki and Kate highlight some of the common time wasters, provide insight into the … [Read more...]
Websites Copywriters Need to Bookmark
As a copywriter, there’s lots of information we need to stay on top of. Some of that we can get by asking clients or fellow copywriters. But a lot of that information? We can find it ourselves. Just like your time is valuable, so is your clients’ time. You certainly want to reach out when you can’t find information that you need to move forward on a project. But you also … [Read more...]
Should I Pay to Advertise My Copywriting Business?
If you ever look at Meta, Instagram, Google, TikTok, or any number of platforms, you encounter a ton of ads for lots of products and services. After a while, it’s hard not to wonder, “If it’s working for them, wouldn’t it work for me?” Does paid advertising work for a copywriting business? Paid advertising can be a great place to way to get a lot of traffic to your portfolio … [Read more...]
Who You’re Not Following on Social Media (But Should Be)
Undoubtedly, you've got at least a couple of social media profiles—Meta/Facebook, LinkedIn, Twitter/X, and so on. Hopefully, you've already optimized them to feature your copywriting (and aren't just wasting time looking at what everyone else is doing!). You may even be following or connected to some of the leaders in the industry. But chances are that there are some very … [Read more...]