Writing spec ads—in this case, we're talking about "fake" ads for companies, not the other kind of spec ads—is one of the most common ways for new and aspiring copywriters to build portfolios. And, because they make up so much of your portfolio, it's important that they be the best that they can be. First, you need to work with a designer on some spec ads or find a place … [Read more...]
What Does It Mean for Copywriters to Write on Spec? And Should You?
When you're looking for work, you may find some prospective clients or employers wondering if you're willing to write "on spec." If you've created spec work for your portfolio, this may sound confusing. Read on to find out what they mean and if you should ever write on spec. Writing "On Spec" vs. Creating Spec Work Writing "on spec" essentially means writing for free to … [Read more...]