Nailing your pitches to clients is essential to landing consistent and high-paying work. In this laser copy coaching session, Victoria joins Nicki and Kate for advice on how to craft her pitches to help her land more work.
Tune in for best practices when it comes to building and sending your pitches to a variety of different clients!
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Looking for closed captioning or a transcript? Check out the episode on Youtube!
A Sneak Peek at the Episode
[1:00] Our guest is looking for help with her biggest roadblock – finding clients!
[2:00] Nicki shares that the more you pitch, the more discovery calls you will get and the more clients you will get – even if that isn’t the most exciting answer.
[4:00] Our hosts suggest pitching a wide variety of businesses, to cast your net wider. The more variety you can get in terms of clients you are pitching, the better chance you have of landing one of them as they all have different needs.
[6:00] Be clear with potential clients that they won’t just be spending money when they hire a copywriter, they are making an investment in their business. Make sure you dig in to the benefit to their business!
[8:00] Kate suggests that if a potential client is hesitate to spend money try pitching a smaller idea to get your foot in the door.
[12:00] Even if your initial pitch is rejected, ask them if they’d like you to follow up again in a few months. Employees and company goals can change. A no now, doesn’t necessarily mean a no forever!
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About the Build Your Business Podcast
Ready to turn your love of writing into a successful copywriting career?
Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 15+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.
Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.
See Previous Episode
Ep. 104: Biggest Copywriting Mistakes in Our Careers
Last Updated on December 28, 2022
