It’s a conundrum when you’re first starting out because, you *do* need experience in order to land clients. BUT “experience” doesn’t need to mean that you’ve worked as a copywriter! If you can write great copy, companies will want to work with you even if you’ve never had a client before them.
The key is to demonstrate your copywriting skills. And that’s where spec ads come in. We teach you to write spec ads—basically “fake” ads—that showcase your skill before you’ve been hired by anyone.