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Ep. 2: Why I Named My Company Filthy Rich Writer

By Nicki Krawczyk

A lot of people have seriously strong feelings about the name of my company.

But it’s important that “Filthy Rich Writer” makes people think. If you had a “Wait, what?” reaction to the name, it’s probably because you didn’t know you could make money as a writer. If you’re here, you probably now know that’s not true.

In this episode, we’re digging into a bit of company history, including why I named my company Filthy Rich Writer and what it means to me to be filthy rich. So, if you have feelings about the name or want a behind-the-scenes look at my thought process in naming the company, this one is for you.

TUNE IN: Spotify | Apple Podcasts | Stitcher

Looking for closed captioning or a transcript? Check out the episode on YouTube!


A Sneak Peek at the Episode

[1:25] I called my company “Filthy Rich Writer” because I wanted people to pause, and then want to learn more. We grow up thinking writers can’t any money. And while that’s true of other writing careers like bloggers and journalists, it’s hard to make a really good living. But with copywriting it is possible to make a good living.

[3:32] To me, being “filthy rich” means having a job you love, being respected for it, and being paid well to do it.

[4:54] We have friends that value what we do as writers, asking us to write their cover letters or look over angry emails before they send them to coworkers, but it’s a revelation to be respected and paid well for the writing that you do.

[6:00] I know there are still plenty of people who do not like the name “Filthy Rich Writer,” and that’s fine. The people that don’t do any kind of research or click through to learn more about what “filthy rich” means have already closed their minds to the idea that people can make money as a writer.

[7:20] The people that I want to work with are the kinds of people that go wait a minute, is making money writing a thing? And then discover the opportunity to create copywriting careers of their own.


Related Links

  • Why I Called My Company Filthy Rich Writer
  • About Filthy Rich Writer
  • About Nicki

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About the Build Your Business Podcast

Nicki, one of the hosts of the Build Your Copywriting Business podcast, sits at a black table with six chairs, four white, two black, as she records a podcast episode with a microphone, laptop, and doughnut in front of her.

Ready to turn your love of writing into a successful copywriting career?

Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.

Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.


See Previous Episode

Ep 1: What is Copywriting?

Last Updated on September 10, 2023

Filed Under: Podcast Tagged With: copywriting courses

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About Nicki Krawczyk

Nicki is a copywriter, copy coach and the founder of Filthy Rich Writer. She's been writing copy for more than 20 years.

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