If you’ve been a part of this community for a while, you might have read that headline with one eyebrow raised. After all, I tell you again and again that the key to your success is taking action consistently and persistently.
(And that is still VERY much true. Write it down somewhere you’ll see it every day. Get it tattooed backwards on your forehead so you’ll see it in the mirror. Make it your mantra!)
But I will also tell you NOT to try to work for three or four hours a day while you’re going through the Comprehensive Copywriting Academy course and beginning your learning. And I’ll heartily tell you to take a couple of days off (a.k.a. a weekend) each week.
Why? Because it’s easy to burn out, and burnout sneaks up faster than you’d believe.
Learning Something New Is Hard for Adults
When you’re learning something new and/or taking on a new venture like copywriting, it’s taxing on you mentally, physically, and emotionally.
Now, don’t get me wrong: It’s absolutely WORTH it. All of the best things in our lives, all of the things that make our lives better, generally start out being at least somewhat mentally, physically, and/or emotionally taxing. But you get through it and you reap the benefits.
But, as adults, it’s not often that we learn something genuinely new, and so it’s a little extra tiring for our brains to process and retain the information. It’s also not that often that we call on ourselves to do something new, and that’s emotionally exhausting. And, frankly, sitting down and getting our work done can be physically exhausting!
Again, consistency and persistence are key…but while working a half-hour or an hour each day on learning and building your business and then taking the weekend off is heading in the right direction, trying to cram in hours’ worth of learning and practice day after day after day is heading in the wrong one.
“Powering Through” Doesn’t Work
When you try to power through without taking a break, you don’t give your brain the valuable time to learn and assimilate the information.
Have you ever been doing a crossword puzzle, been utterly stumped on a clue, set it down to do something later, and then come back to it to have the answer “magically” come to you?
Yup, that’s how your brain works. When you’re learning or practicing your copywriting skills, or when you’re writing for clients for that matter, your brain is working hard when you’re actively engaged in that task.
But it’s also working while you’re not engaged in that task. It’s taking new things you’ve learned and creating neural pathways to make it permanent. Working through problems or challenges to come up with the solution. Generating new and creative ideas.
You need to take time off.
Taking Time Off Makes You MORE Productive
And, believe me, I say this to you as someone who is NOT great at taking time off. I know that I operate so much better as a writer, as a coach, as a business owner, and as a person, when I take a weekend away at least once every six months. (Six months has come and gone since my last getaway.)
But I know that I don’t do anyone any good when I don’t get time off. When I’m away is when I come up with new ideas for ways to support our students, new ideas for ways to grow our business, new ideas for ways to help my clients, and new ideas for ways to grow and improve as a person. Without that time away, I stagnate as a writer, a business owner, and as a person.
So, I often try, at least once a year, to take a weekend alone so that it’s just me and my thoughts.
Yes, you need to take action and make progress consistently and persistently, but you also NEED to give your brain a break. If you happen to have the opportunity to take a weekend getaway by yourself, go for it.
(For other tips on maximizing your time off, check out our blog post here >>)
Go Somewhere You’ve Never Been Before
Go somewhere you’ve never been before. If you can, go for at least two nights. On the first night, you’ll think you were stupid for taking time away from your life to do this. But by the second you’ll have decompressed and gotten into your groove. And bring snacks. (Brie, apples, and good bread are my go-tos.)
Keep the TV Off
Reading is fine, but watching TV isn’t going to rejuvenate you in the way you need. It turns out, you’re still exercising your brain when watching TV. And scrolling your phone on social media can lead to feeling worse.
Get Outside Your House
If you don’t have that luxury to get away for a couple of days, carve out even just a few hours for yourself if you can. The ideal is a few hours by yourself (again, not watching TV–it doesn’t let your mind rest in the right way) outside of your house. I have friends who make a deal with their spouse for a few hours alone and just hop in the car and drive to a nearby park to read for a few hours.
Or, even if you REALLY can’t get time by yourself at all (please try), spending time with people you enjoy can be recharging. (No TV!)
You need a break, I guarantee it. A real and true, high-quality break. Give your brain a chance to do what it does best and let it assimilate and create and ideate while you put your attention elsewhere. Both you and your career deserve it.
Learn more about how to take a vacation as a freelancer >>
Watch More: How To Take Time Off as a Copywriter
A huge perk to being a freelancer is that you can work when and where you want. But even with that freedom freelancers are notorious for not taking vacations and working right through, resulting in burnout. As a freelancer you may feel like if you aren’t working, you aren’t making money. But if you set up your calendar properly you can plan for it! In this episode of the Build Your Copywriting Business podcast, Nicki and Kate share real-world advice for freelancers struggling to take time off throughout the year.
Your Turn
How are you going to give yourself a break? What will you do and when? Let us know in the comments below.
Last Updated on October 30, 2024
Edwin Detrez Jr says
Hi Nicki!
When is your Academy opening its doors again??
I’d love to dedicate my time to it!
Respectfully,
Edwin
Nicki Krawczyk says
Hi Edwin,
I’m glad you’re excited! The date depends on when you joined our email list originally, so I’ll have our customer service team reach out to you to help.
Thanks for commenting!
Nicki
Vladimir Wadegreene says
Reading at the park seems like a cool idea!
Nicki Krawczyk says
Hi Vladimir,
It’s a great idea – and good for the body *and* mind! 🙂
Thanks for commenting!
Nicki
Virginia says
I agree, taking time off really helps to cement new concepts and information In my brain. And, my husband and I get to have this weekend away to celebrate our anniversary! Three child-free, work-free days!
Nicki Krawczyk says
Hi Virginia,
Good for you! I hope it’s completely relaxing and recharging for you. 🙂 Enjoy!
Thanks for commenting!
Nicki
Helese Smauldon says
I JUST did this! You’re right about feeling stupid for taking a break. I took an unplanned break (only planned it in my head) and just said, “this is for my mental health. no work (except for some accountability calls to work on my business plan) and NO research.” It took me until Wednesday to finally decompress.
This week, I’ll be working on planning and organizing, and building those breaks in to my calendar for the future.
Nicki Krawczyk says
Hi Helese,
We’re mini-retreat twins! 🙂 It’s kind of surprising that it takes time to decompress, isn’t it? You’d think our minds would be like, “Ah, finally—a break!” but they just keep chugging along until they finally get comfortable letting the chaos go. And good for you for putting those future breaks on your calendar: Talk about prioritizing your success!
Thanks for commenting!
Nicki
Bob says
I’m driving two hours to a chiropractic appt on Wed.
Nicki Krawczyk says
Hi Bob,
Honestly, if it’s a calm and enjoyable drive, it can definitely give you those same benefits! I find that, every once in a while, a long drive is *exactly* what I need to clear my head. I hope you can enjoy it!
Thanks for commenting!
Nicki
Sarah Smith-Tucker says
I’ve almost finished your course as well as a Pinterest course. What would you say is a realistic amount of time it actually takes daily to make this work? If we aren’t committing that much time to learning? What about actually running a business and completing assignments? Is a couple of hours a day enough to actually make an income? Because, we’ll still be learning as we go, right?
Nicki Krawczyk says
Hi Sarah,
While you’re in the learning and practicing phase, I recommend 30-60 minutes per day, 5 days a week. (It can be done with less, of course, but you need to be careful not to burn out if you try to do more.) And, of course, if you’re inspired to do more beyond that, that’s the perfect time to jump into the Facebook group and contribute feedback there and/or analyze copy you see out in the world—those are both *crucial* ways to support your learning. In terms of once you’re pitching and landing clients, it really depends on what schedule you want to have and how much you want to earn; if you want to earn more, you pitch more clients and you spend more hours writing those projects, right? A couple of hours a day (both pitching and writing) is certainly enough to earn money, it just depends on how much you want to earn. 🙂
Thanks for commenting!
Nicki
Joella Evans says
Ho there. Im so very interested in copy writing. But yet i dont know where to start? I seem to never have a moment to myself to even think or learn. Im 46 years old… love to write…but never used it. Is there hope for me still?
Nicki Krawczyk says
Hi Joella,
There’s absolutely hope for you! In fact, here’s a reply to someone else’s post we noticed on Instagram the other day: 🙂
But you *will* have to find the time to learn and practice; there’s no magic to it. A great place to start is to check our our free video at https://filthyrichwriter.com/free-video-training
Thanks for commenting!
Nicki