There’s no end to your education, but that education should stay fun, don’t you think? To that end, we’ve compiled a list of four more books you should add to your copywriter reading list. Got your Amazon wish list ready? Read on…
Today’s question is from Eleza B. who asks, “Are there any books you recommend I read to keep me on top of my copywriting game?”
Now that we’re knee-deep into the holiday season and you have some time in planes, trains and automobiles (or perhaps tucked away, seeking a break from family), this list should keep you busy and give you a leg up on the competition.
Best yet? They’re all very interesting reads. So, without further ado, here are four more books for you read:
The Small Big: Small Changes That Spark Influence by Steve Martin and Noah Goldstein
I’ve already recommended that you read Influence by Robert Cialdini and I’m happy to say that he collaborated on this book, too. This one is all about making small changes to a message or an approach that leads to a big influence. Remember, even if you’re marketing the perfect solution to a problem that a target audience needs solved, you still need to influence them to take action (and solve their own problems).
Predictably Irrational: The Hidden Forces that Shape Our Desires by Dan Ariely
Oh, we all think we’re so smart and sensible, right? Turns out that is deeply and intrinsically untrue. Dan Ariely goes into some fascinating studies about exactly when and how we act in utterly irrational ways. How does this affect you? Well, sometimes getting people to take action involves using this irrationality wisely and to your advantage.
To Sell is Human by Daniel Pink
Lots of people are afraid of “selling” or “being salesy.” Well, as Daniel Pink discusses, pretty much everything we do is sales is one way or another—but there are effective, helpful ways to do it and ineffective, “salesy” ways to do it.
The Obstacle is the Way by Ryan Holiday
This one doesn’t really have anything to do with influence or sales, but more about how you approach your own life. No matter what you do, whether we’re talking about building a copywriting career or just changing cell phone carriers, you face obstacles. This book is how you can embrace obstacles and use them to make you a better, calmer, and overall happier person.
Your turn! Have your read any good books you’d recommend to our Filthy Rich Writer community? Let us know in the comments below!