A sure way to find success as a copywriter is to decide what your goal is and to continue to make any step you can towards that goal. CCA student Chaundell is a perfect example of the success you can find when you refuse to let anything get in between you and success. Listen in to this episode to hear Chaundell share her story with Nicki and Kate and explain what she's learned … [Read more...]
Ep. 110: What’s Your Copywriting Career Path?
At the beginning of your career, you may think that all you want to do is become a freelance copywriter. And that's great! But, it's also important to stay open to different directions that your copywriting career could take you. In today's episode, Nicki and Kate share examples of some of the various paths your career might follow and offer advice on how progress your career … [Read more...]
Ep. 109: The Right Way to Raise Copywriting Rates
How much you make in your copywriting career has a direct relationship with the rates you charge. In this episode, Nicki and Kate are sharing insights on how to raise your rates and when you should. Listen in to learn the best way to tell you clients about a rate increase, how to evaluate your rates, and when you should. Looking for closed captioning or a … [Read more...]
BONUS Laser Coaching: Tips for Neurodivergent Copywriters
Part of being a successful copywriter is using what makes your unique to your advantage! In this laser coaching session, CCA student Martha speaks with Nicki and Kate about how she can build a successful career as a neurodivergent copywriter. Listen in to learn best practices for turning a personal trait into a personal strength that sets you apart from other … [Read more...]
Ep. 108: Is Copywriting the Same as Copy Editing?
First off, copywriting and copyediting are not the same thing. That you may already know. In this episode, Nicki and Kate elaborate on why the two are completely different skills and why you don't have to offer both. Listen in to learn why being a professional copywriter doesn't make you a professional copy editor. Need help finding the typos in your own copywriting? Here … [Read more...]
BONUS Laser Coaching: Focusing On Work You Want to Do
You call the shots when it comes to your copywriting career. So, this means that you can choose to focus on they type of work you want to do. In this laser copy coaching session, our hosts are joined by CCA Student, Robin, who has expertise in multiple areas of copywriting, but is struggling to choose which service to focus on. Listen in to learn how to focus your … [Read more...]
Ep. 107: Building a Copywriting Business as a Mom – with Kate K, Dorothy & Jen
Being a mother is a full-time job on its own. But it's totally possible to build your copywriting business and continue to be the amazing parent that you are now. In this episode, CCA students (and stellar moms) Dorothy, Kate K, and Jen join the show to share their experiences running successful copywriting businesses while raising children. Listen in to learn how you can … [Read more...]
5 Books to Read Written by Copywriters
As you know, we're always reading the latest books on productivity, marketing, leadership, and more so you know how to prioritize your reading list. But here we wanted to give you some, let's say, lighter reading. This list of books includes works written by famous copywriters. (Well...copywriters who became famous from their books. There really aren't "famous" copywriters … [Read more...]
Ep. 106: To Pitch or Not to Pitch Clients This Holiday Season?
As the holidays season begins, you may start to wonder if you should adjust your copywriting business, like how often you pitch or what your current rates are. In this episode, Nicki and Kate explain why you need to keep pitching clients and why discounts only hurt you as a copywriter. Learn everything you need to know about pitching clients during the holidays and what could … [Read more...]
Ep. 105: Building an Agency – with Michelle Fernandez
Your career doesn't have to stop with one-to-one services. Eventually, you can grow your copywriting business into an agency! Michelle Fernandez did exactly that and built her own agency that specializes in paid media and funnel building. Michelle talks with Nicki and Kate about how she started her agency, what she looks for in a copywriter, and other best practices for … [Read more...]