There are times when copywriting inspiration turns into copywriting comparison, and it can happen quickly before the person consuming that information even knows what is happening. But it's important to recognize when your information intake makes you feel bad about yourself or your business or your life and pay attention to the triggers. Nicki and Kate discuss how this has … [Read more...]
Episode 137: How To Structure Your Copy for Every Project
When you are approaching a project and have a blank page in front of you it can be overwhelming, so starting with a jumping-off point for your project is key. The creative brief will act as a road map for the project. In this episode, Nicki and Kate discuss how to best use that road map and what tools CCA students have best convey the message and achieve the goal that has … [Read more...]
Episode 136: Copywriting Transformed Her Quality of Life – Amy’s Story
Before joining the Comprehensive Copywriting Academy, Amy had tried numerous jobs. But she hadn't found the one that made work-life balance actually achievable. She wanted to earn the income she needed for her family, but her far bigger goal was having a job where she was able to relax and control her own day. Listen in to hear Amy's story, including her advice for … [Read more...]
BONUS – Laser Coaching: How Do I Find Clients for Freelancing?
On today's Laser Coaching call, Nicki and Kate meet with a CCA student who is wondering "what's next?" and where to focus her energy. She is ready to start pitching but unsure of the best way to do that and how the follow-up process to pitching works. Listen in to this info-packed coaching call for tips and how to find your freelance clients! Looking for closed … [Read more...]
Episode 135: Are Portfolio Schools Worth It?
Portfolio schools are most often two-year programs that teach writers to build their portfolio. They pair students with designers to work together to create and curate pieces for your portfolio. While this may sounds great, there are also drawbacks. In this episode, Nicki and Kate break down the pros and cons of portfolio school, what it really means to get a certificate at … [Read more...]
How Soon Can You Make Money as a Copywriter?
One of the most common questions I get from people who are interested in getting into copywriting is, "Great, I'm interested—but when will I start to make money?" It makes sense: we want to know what the earning potential is before we jump headfirst into a new career. So, I’ll answer this question, but I’m going to presuppose that you’re on an actual copywriting study … [Read more...]
Ep. 134: Keep Copywriting Fun: 3 Must-Implement Business Boundaries
Copywriting is a super fun career. But, occasionally, you'll notice you have no time in your schedule, you're super stressed, and you're wondering what happened to the "fun." Sound familiar? It's very likely you're moving your business boundaries—or you never implemented them in the first place. Nicki and Kate dig in to business rules you need to create in three … [Read more...]
Episode 133: Are You Giving Off Any of These Copywriter Red Flags?
Sometimes when you’re new, you might be nervous that your clients can tell that you’re inexperienced. In this episode, Nicki and Kate dig into how self-doubt might creep into client interactions and other red flags that make it obvious that you’re a newbie—like mixing content and copy to being paid by the word.You’ll leave this episode with the tools to always put your best … [Read more...]
Episode 132: Using Copywriting to Build a Second Business—Karen’s Story
On today's episode, our hosts interview Karen, a Comprehensive Copywriting Academy student, homeschooling mother of children with autism, and a new business owner! They discuss her road to copywriting and what her new career has brought her family. Karen has found incredible success as a copywriter and credits it to the CCA. She is now starting her own business while working … [Read more...]
Episode 131: Can You Make $10,000 Month With Copywriting?
As a freelance copywriter, you have to respect yourself enough to claim the rates you should be working for. Growing your copywriting career to a five-figure-a-month business is entirely possible. Not only is it possible, but it's probable...if you follow some specific steps to grow your copywriting business. In today's episode, Nicki and Kate discuss rates, tracking time, … [Read more...]