In this episode, three CCA students each sit down with Nicki and Kate to ask their most pressing questions. These 10-minute laser coaching sessions are designed to help students overcome their biggest roadblock so they can continue making progress on their goals. Jack asks for tips on working through mental roadblocks, Blessilda talks about some of her first pitches and … [Read more...]
Daily Habits of the Most Successful Writers & Creatives
Some of the smartest minds past and present have had set routines. Some of them had morning routines, some had evening routines, and some had both (depending on when they were most productive). Routines are especially important when you work from home! That's because the best routines help us get focused. And for writers, including copywriters, having a ritual before you sit … [Read more...]
Ep. 31: What Types of People Do Copywriters Work With?
As a copywriter, you may interact with several types of roles within organizations. Collaboration is everything when working in a creative team environment, so knowing who to ask what question is important! Nicki and Kate break down these roles and the types of questions you may ask each role during the course of a copywriting project. Whether you are working full-time, … [Read more...]
Ep. 30: Do Copywriters Need Business Insurance?
"Do I need business insurance?" is a question that plagues many entrepreneurs, including copywriters. Nicki and Kate are here to dig into common insurance types and why, as a copywriter, you most likely do not need it. Listen now to put to rest any worries you may have about needing business insurance for your copywriting business. Note: We are not legal advisors and this … [Read more...]
Ep. 29: Morning Rituals to Drive Your Copywriting Success
What can you do to start your day as healthy, productive, and positive as possible? Nicki and Kate take time to discuss the importance of a strong morning routine, including creating good habits, and breaking bad ones. Drawing from personal experience, they take us through productive ways to kickstart your day and set yourself up for success, both personally and … [Read more...]
The Surefire Way to Get Repeat Copywriting Work
Do great work. It’s as simple as that. OK, there’s a little more to it, otherwise we wouldn’t have written a blog post. When you’re first starting out as a copywriter, especially if you want to or have already quit a full-time job, it’s super tempting to rush to land clients. And that’s great if you feel ready and like you can add value for your clients. But … [Read more...]
Ep. 28: Journalist Turned Copywriter – Dori’s Story
Before Dori joined the Comprehensive Copywriting Academy, she had a thriving career as a travel journalist. When the coronavirus hit, she decided to pursue copywriting. On this week's episode, we're getting a little before/after glimpse at Dori's career. What you'll hear first is Nicki talking with Dori in Fall 2020 when she was just starting her copywriting career. Then, … [Read more...]
Ep. 27: The Most Important Piece of Email Copy
In this episode, Nicki and Kate talk about the most important part of writing email copy: the subject line. The rest of the email does not matter if the email recipient doesn't open it. They discuss what to include (and what not to include) in the subject line to get potential customers to interact. Along with some actionable advice about how to use your own inbox to learn, … [Read more...]
Ep. 26: Why You Don’t Need Copywriting Certification
Society right now is very pro-college education. There is nothing wrong with college and there are plenty of wonderful benefits it can provide for many careers. But this emphasis on higher education raises the question of "do I need a relevant degree to get started in copywriting? Do I need copywriting certification?" "Bachelor's Degrees are good for Jeopardy," but not … [Read more...]
Use Copywriting Networking to Help Land More Clients
One of the first things you need for a copywriting career is training. After all, to have a career in anything you have to know what you’re doing, right? The next steps are to put together your online portfolio and begin pitching potential clients. Why It's Critical to Network But there’s an important step in between: telling your network about your business. This … [Read more...]