In today's office, particularly if you're combatting work-from-home distractions, there is a lot that is vying for our attention. There are tons of work to-dos coming in throughout the day: pings on Slack and other messaging apps, dings of a new email, and rings of the phone, whether for a client call...or your best friend wanting to catch up for an hour. (Not to mention that … [Read more...]
What Makes a Good Call to Action (CTA)?
As a copywriter, the pieces you write will almost always include a call to action, or CTA. A CTA is the action you want a user to take. So, if you’re writing an email and the goal is to get them to buy a certain product, it may mean linking the text “shop now,” or even working with the designer to put copy on a button or include small arrows/carrots (>>) next to the … [Read more...]
Ep. 33: Build a Copywriting Business While Working 9 to 5 (with Grace Nelson)
Grace Nelson, and her business partner Charlotte, have spent the last four years working with women around the world to start and grow their businesses. Their unique model, Think.Create.Initiate, provides an accelerated pathway by helping business owners hit their first 1K month before going on to 10X their income using a personalized rinse and repeat system. On this episode, … [Read more...]
Ep. 32: Starting a Copywriting Business with a Chronic Illness – Dorothy’s Story
When Dorothy became disabled by a chronic illness, she not only had to learn to manage her symptoms, but she had to leave her job. That upheaval lead her to copywriting and creating the job she needed for herself. When Nicki first talked with Dorothy, it was early 2020 when she was just starting to pitch. Then, you'll hear Nicki, Dorothy, and Kate in spring of 2021. Dorothy … [Read more...]
3 Copywriter Portfolio Examples That Wow Clients
Every copywriter needs a standalone portfolio site. There's no way around it. And while we give you all the steps and support you need in the Comprehensive Copywriting Academy to create your site, we thought it would be helpful to see some examples of stellar copywriting portfolios. CCA students have created some incredible portfolios over the years (we've reviewed … [Read more...]
Filthy Rich Writer Logo and CCA Course Refresh Giveaway
After nearly 10 years (!!) since the creation of Filthy Rich Writer and the Comprehensive Copywriting Academy, it was time for the logo to reflect how far the community has come since then (hey, drop shadows were cool once). Watch the video to hear more about the changes we made and why, then scroll down for details on how to win some freebies! Win Free FRW Swag: How to … [Read more...]
Laser Copy Coaching: Getting Information From Clients, When to Price Your Services, and Boosting Confidence
In this episode, three CCA students each sit down with Nicki and Kate to ask their most pressing questions. These 10-minute laser coaching sessions are designed to help students overcome their biggest roadblock so they can continue making progress on their goals. Jack asks for tips on working through mental roadblocks, Blessilda talks about some of her first pitches and … [Read more...]
Daily Habits of the Most Successful Writers & Creatives
Some of the smartest minds past and present have had set routines. Some of them had morning routines, some had evening routines, and some had both (depending on when they were most productive). Routines are especially important when you work from home! That's because the best routines help us get focused. And for writers, including copywriters, having a ritual before you sit … [Read more...]
Ep. 31: What Types of People Do Copywriters Work With?
As a copywriter, you may interact with several types of roles within organizations. Collaboration is everything when working in a creative team environment, so knowing who to ask what question is important! Nicki and Kate break down these roles and the types of questions you may ask each role during the course of a copywriting project. Whether you are working full-time, … [Read more...]
Ep. 30: Do Copywriters Need Business Insurance?
"Do I need business insurance?" is a question that plagues many entrepreneurs, including copywriters. Nicki and Kate are here to dig into common insurance types and why, as a copywriter, you most likely do not need it. Listen now to put to rest any worries you may have about needing business insurance for your copywriting business. Note: We are not legal advisors and this … [Read more...]