Last week, I wrote about some of the things I’ve learned from writing for multibillion-dollar companies including Hasbro, T.J.Maxx, Reebok, TripAdvisor, and more. This week, we’re going to look at the other end of the spectrum: The lessons I’ve learned from writing for one-person companies. One-person business owners, or solopreneurs, are fascinating clients to work with. … [Read more...]
Lessons Learned From Copywriting for Multibillion-Dollar Companies
Over the course of my 20+ years as a copywriter, I’ve racked a pretty varied roster of clients—everything from one-person companies to multibillion-dollar global companies, and everything in between. When people ask about my background, I’ll often start off by mentioning the bigger, more well-known clients first, companies including T.J.Maxx, TripAdvisor, adidas, … [Read more...]
Have Trouble Making Decisions? These Questions Will Help
Let’s face it: Making important decisions is hard. The little decisions—what to wear, what to have for lunch, what to watch on Netflix—are pretty easy. But the ones that matter, the questions about the directions you’re taking your life, can be hard. But they don’t have to be! Or, at least, there are resources you can use to help make them much easier. Here I walk you through … [Read more...]
Is it Better to Be an On-Staff Copywriter or a Freelance Copywriter?
One of the (many) great things about being a copywriter is that it’s a very flexible career: In many ways, you can work for whom you want to and work how you want to. But that much flexibility and so many opportunities can be overwhelming for people, so I often get asked if it’s better to focus on on-staff or freelance copywriting careers. The first thing I want to make … [Read more...]
What Should Your Content Rates Be As a Copywriter?
First, let's define the difference between content writing and copywriting so we're on the same page: Copywriting is advertising and marketing writing; words that are designed to sell or persuade. Websites, emails, banner ads, brochures, magazine ads, billboards, etc. Content is writing that’s designed to educate, entertain, or inspire. Think: blog posts and … [Read more...]
Marketing Trends for Freelancers and Contractors in 2025
As a freelance copywriter, you know one of the best ways to have consistent copywriting work is to pitch clients. Sometimes it's obvious what you can pitch a client. For example, you go to a prospective client's website and sign up for their email list. Five days later and you still haven't received a welcome email (or any other email). It's the perfect opportunity to pitch … [Read more...]
Which Work-From-Home Writing Jobs Are Real?
Okay, let’s get one thing straight: There are a LOT of scams out there. And a lot of things that sound too good to be true ARE too good to be true. But let’s get another thing straight while we’re at it. Copywriting—the actual career of writing copy—is not one of those. It’s a real career and plenty of people are enjoying doing that work every day, whether at ad agencies, as … [Read more...]
Should You Package Your Copywriting Services?
One of the keys to selling copywriting services—or selling anything, really—is to make it as easy as possible for a potential client to say yes. The more obvious you can make it that your solution is the best solution, the faster you’ll get them to hire you. The tricky thing is that many would-be clients aren’t entirely sure of exactly what they need. Or they may think they … [Read more...]
Do You Need to Send Clients a Brand Questionnaire?
Starting a business relationship with a new client is exciting. There’s the excitement of starting a new project (and the forthcoming paycheck!), the potential to build a relationship that can become long-term...and also the potential to quickly and easily mess things up entirely. In a lot of ways, the first few interactions with a new client are some of the most important. … [Read more...]
The Cool New Tool for Facebook/Meta Ads Copywriting Research
Facebook/Meta Ads are a great service to offer to clients. They can directly earn your client money (which makes them an easier sell), your client should always be testing (which means they always need new ones), and you can get exact metrics to share (brag about) to other potential clients. But Meta Ads are also changing and what worked before won’t work now. Check out our … [Read more...]