There’s nothing worse than scrolling online and coming across a headline that you simply have to click—only to discover you’ve been completely misled and won’t be getting the answers you wanted. As a copywriter, how do you know if you’re writing effective hooks or if your copy falls into the dreaded clickbait category? In this episode, Nicki and Kate discuss the importance of … [Read more...]
Episode 144: Navigating Ups and Downs in a Copywriting Career – Tammy’s Story
When Tammy was burned out from teaching, she decided to give herself a little room to decide what her next career move was. Like many people making a major career shift, she had to fight the temptation to return to her old career. Tammy joined the CCA in May, was pitching by August, and landed her first freelance clients by September. She started a full-time job at an ad … [Read more...]
BONUS – Laser Coaching: How To Find Email Copywriting Clients
One of the best parts about being in charge of your own copywriting career is that you get to choose the type of work you want to focus on. In this Laser Coaching session, our hosts are joined by CCA student Kory who has a desire to become specialized in email marketing but is unsure how and where to start finding clients with his limited experience. Listen to find out how … [Read more...]
Episode 143: Business Builder or Time Waster?
When you’re building your own copywriting business, it can be hard to know how to manage your time. People often like to spend time on tasks that feel comfortable (like finding the perfect URL…), even though it’s not actually moving the needle forward in your business. In this episode, Nicki and Kate highlight some of the common time wasters, provide insight into the … [Read more...]
Episode 142: On-Staff vs. Freelance Copywriting: Which is Better?
One of the wonders of a copywriting career is how versatile and flexible it can be. But having so many opportunities and so much freedom can feel overwhelming, especially when you don’t know which direction is best to take. Today, Nicki and Kate answer the long standing debate once and for all: Is it better to focus on on-staff or freelance copywriting careers? The answer is … [Read more...]
BONUS – Laser Coaching: A Copywriter’s Guide to Creative Thinking
When transitioning to a copywriting career from a long-term position elsewhere, it can feel challenging to break away from the rigid structures you are accustomed to. In this Laser Coaching session, our hosts are joined by CCA student Felicity who has worked in health care for 20 years and is struggling for ways to expand her creative thinking in a brand-new industry. Listen … [Read more...]
Episode 141: #1 Change That Will Double Your Copywriting Income
When you’re building your copywriting business, it can be easy to while hours away working on tasks that aren’t actually driving you any closer to your goals. Often if we are feeling a little bit of resistance about taking the next step, we default to doing the stuff that doesn't have as much of an impact, like posting on Instagram or dare I say watching Netflix! Once you do … [Read more...]
Episode 140: Traveling Europe While Running a Copywriting Agency—Chris’s Story
The idea of traveling the world while working is a distant dream for most people. But one of the best things about a freelance career in copywriting is that you have the flexibility to hop on a plane with your laptop whenever you want! In this episode, we are joined by one of our star CCA students, Chris, who was determined to take advantage of the digital nomad lifestyle. … [Read more...]
Episode 139: Are You Skipping This Essential Copywriting Task?
A creative review is essentially a meeting designed to present your work to project stakeholders, discuss it, and leave with clear next steps on refining the project to be the best possible version it can be. Sometimes it’s just you and your client. Sometimes it’s you, your design partner, a marketing manager, project manager, and others involved in the project. You review the … [Read more...]
Episode 138: When Copywriting Inspiration Becomes Copywriting Comparison
There are times when copywriting inspiration turns into copywriting comparison, and it can happen quickly before the person consuming that information even knows what is happening. But it's important to recognize when your information intake makes you feel bad about yourself or your business or your life and pay attention to the triggers. Nicki and Kate discuss how this has … [Read more...]