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We've talked a lot about boundaries. You know they're important ...... but how are you with enforcing your boundaries?It's all too easy to let those boundaries slide. And the message your sending when you set a boundary, but don't enforce it, is that none of your boundaries mean anything.Brutal, but true. On this episode of the Build Your Copywriting … [Read more...]
Ever set your mind to make a change (like, oh, say buying a course?), ready to dig in and go full steam ahead and then ...... find life getting in the way?That was the start of Crystal's journey.But, she kept seeing fellow Comprehensive Copywriting Academy students posting wins in the student-only Facebook group. She knew life was always going to get in the way—and change was … [Read more...]
Last week, Kate and I busted through some of the most common copywriting myths (if you missed it, you can catch that episode here!) This week? You guessed it: the last of some of the most prevalent (and, yup, still dangerous) copywriting myths.This is the information we wish we had when we were starting out. It's all too easy to dwell on the negatives and the "what ifs."If we … [Read more...]
Turns out, just because it's on the Internet doesn't mean it's true. ;)Now, many of us know this, but it can be easy to believe things we read or see—even on an unconscious level ...... And some of those things may be getting in the way of you achieving your full copywriting success—or even preventing you from getting into copywriting in the first place! Raise … [Read more...]
"Pitching is hard." "I am scared to meet with clients." "I can't become a copywriter." Do any of these sound familiar? The patterns we create by feeding our brain certain narratives is the ultimate roadblock to our success. It becomes a self-fulfilling prophecy. What we tell ourselves has a huge impact on what we believe—whether we notice these narratives or not. On this … [Read more...]
Does the word "sales" give you the heebie jeebies? It did for Jared, too. Jared was working in tech when he started a blog about customer success, software as a service, and other tech topics. But ... he was in technology. He wasn't a writer, right? And he certainly didn't want to sell his services. Ick. Spoiler: he's now partnered with the largest … [Read more...]
Copywriting is one of the most flexible careers (You've probably heard us say that so many times you're like, "Nicki and Kate, we know!.") Just because its flexible does not mean there aren't certain rules, or laws if you will, that you need to follow. Now, if you break the laws will you get a ticket? Nah. But you may see less work coming in or less repeat work. On this … [Read more...]
You don't have a crystal ball to predict the *exact* copy that will resonate with your client's audience. But, you do have a different tool that can help: A/B testing. A/B copy tests—comparing one element of copy to the same element with different copy—helps you learn what makes your client's audience tick. (For example, you may have two ideas for a subject line—how do … [Read more...]
Freelancing or contracting: what's the difference? There are differences between the two and, as a copywriter, you have the flexibility to work full or part time, as well as an employee, as a freelancer, or contractor. Most of us are familiar with what it's like to be an employee. And because we're familiar with it, it feels "safer." But there's nothing that makes being an … [Read more...]
You wake up in the morning, excited to start the day ... then remember you have to go to work. *Groan* Burnout: we've all been there. For Leslie, it turned out she still enjoyed being an attorney—just not full time. But, like all of us, there are still bills to pay. On this episode of the Build Your Copywriting Business podcast, Leslie is sharing how— … [Read more...]
