Getting feedback on your copywriting is inevitable. The sooner you can begin to embrace it, the better. Nicki and Kate are digging into why feedback is incredibly valuable for copywriters, both feedback from other copywriting students as you’re learning and feedback from your clients.
If the thought of getting feedback makes you nervous, this is for you. Learn how you can take control of the feedback round from your clients and ensure you get the information you need to keep moving forward.
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Looking for closed captioning or a transcript? Watch the episode on YouTube!
Read More: Present Your Copy to Your Client
Instead of just sending through your copy via email, the best way to present it to a client is to get on a call with them, walk them through it, and, essentially, resell it to them. Give them the thinking behind the choices you’ve made and get them excited about the work you’ve done. Read more about why this is important and what you should say on the call in our blog post here >>
A Sneak Peek at the Episode
[2:17] Kate and Nicki explain why you should never be afraid of getting feedback. It is a necessary step to becoming a better copywriter and producing the best final version of a project.
[4:26] Be careful about where your feedback comes from. It is so important to make sure you are asking qualified sources for their input.
[7:24] Nicki and Kate dispel common fears when turning in a first draft to a new client. Remember, if you do the appropriate work at the outset of a project there is nothing to worry about!
[10:07] Kate points out that meeting with clients through a video call is the best way to receive feedback. This lets you see each others’ body language as well as walk through your copy doc together with the screen sharing function.
[13:17] You should go into every project expecting at least a couple rounds of feedback. It should come as a pleasant (and rare) surprise if your client comes back and tells you that you totally nailed it on your first try.
[17:52] Make sure clients know you are very much open to receiving feedback! You should not only welcome feedback but desire it because it helps you write your best copy.
[24:37] Be sure to ask clients, especially new ones, for feedback on the entire creative process. Asking clients what they like/dislike about working with you can lead to more repeat clients in the future!
[30:57] Nicki and Kate reiterate the fact that actively seeking out feedback from clients on any and all parts of the process can only help you grow. Just asking for feedback says a lot about you!
Related Links
- How to Deal with Feedback and Criticism from Copywriting Clients
- Copywriting Q&A: How to Fix Bad Feedback
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About the Build Your Business Podcast
Ready to turn your love of writing into a successful copywriting career?
Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.
Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.
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Ep. 65: Combatting Work/Life Balance Guilt
Last Updated on April 12, 2024
