While in the military, Tyler knew he had a knack for writing and decided to take the first step into a new career. He joined the CCA while still working his full-time job and, through some ups and downs, landed his first clients before leaving the military and landing a full-time job in a strategic communications position. In this episode, Nicki and Kate talk to Tyler on how … [Read more...]
Ep. 40: Empowering BIPOC Businesses as a Black, Hispanic Copywriter – Ashley’s Story
When Ashley joined the CCA in May 2019, she struggled to take the steps she knew she needed to take to get her business off the ground. But come 2020, she came back at it determined to use her skills to make a difference for BIPOC businesses. In this episode, Ashley reflects on how copywriting changed her life, the hurdles she faced as a Black and Hispanic business owner, and … [Read more...]
Ep. 38: How Much Does It Cost to Start a Copywriting Career?
If you're interested in copywriting or you've begun your business, you may be curious about how much you'll need to invest to get your business off the ground. Good news: you do not need to shell out a lot of money to start a copywriting career. In fact, there's only 1 thing you need as a copywriter: your website. On this episode, Nicki and Kate dig into all kinds of free … [Read more...]
Ep. 36: From Full-Time, Faith-Based Nonprofit Work to Part-Time Copywriting – Kate’s Story
When Kate Kosydar first discovered copywriting, she had been working full time in the faith-based nonprofit world for more than a decade. She talks about why she pursued copywriting and how she realized her original definition of copywriting (being "salesy" or selling out her values) was not at all what it actually ended up being. You can make a difference as a copywriter … [Read more...]
Ep. 32: Starting a Copywriting Business with a Chronic Illness – Dorothy’s Story
When Dorothy became disabled by a chronic illness, she not only had to learn to manage her symptoms, but she had to leave her job. That upheaval lead her to copywriting and creating the job she needed for herself. When Nicki first talked with Dorothy, it was early 2020 when she was just starting to pitch. Then, you'll hear Nicki, Dorothy, and Kate in spring of 2021. Dorothy … [Read more...]
Ep. 28: Journalist Turned Copywriter – Dori’s Story
Before Dori joined the Comprehensive Copywriting Academy, she had a thriving career as a travel journalist. When the coronavirus hit, she decided to pursue copywriting. On this week's episode, we're getting a little before/after glimpse at Dori's career. What you'll hear first is Nicki talking with Dori in Fall 2020 when she was just starting her copywriting career. Then, … [Read more...]
Ep. 24: Freelancing During the Covid-19 Pandemic – Stuart’s Story
What happens when a pandemic hits and you're furloughed from your job? For Stuart Tarn it meant taking advantage of his additional time and learning an entirely new skill. Stuart has been in his current job in the airline industry for nearly 17 years. In this episode, he shares why he pursued copywriting, the ways his past experiences help his copywriting, and some of the … [Read more...]
Ep. 20: Changing Careers to Become a Copywriter – Adele’s Story
Adele joined the CCA in July 2020 when she decided to make a career change after burning out in her job. Nicki originally talked with Adele in the Fall of 2020 to hear about her journey to copywriting. But, like many CCA students, work started to snowball fast. So, Nicki and Kate caught up with Adele again in early 2021 to talk about how things are going. You'll also hear … [Read more...]
Ep. 1: What is Copywriting?
Copywriting is marketing or advertising writing. It's writing that is designed to sell or to persuade. It is not sales-y or pushy. (It's also not copyrighting, which is a legal term for protecting intellectual property.) But being persuasive doesn't mean being underhanded. In fact, copy (the words that make up copywriting) that doesn't provide a solution to the audience's need … [Read more...]
What Are the Most Common Copywriting Business Costs?
They say that it takes money to make money … but that’s not always true. Case in point: Your copywriting business. How much does it cost to start copywriting? Not much once you have training. Which, it should go without saying that you need training in order to work as a copywriter. You have to know how to actually provide the service you want to provide, right? And you … [Read more...]