Learn the indispensable traits that forge a successful copywriter with Nicki and Kate. From resilience to creativity, learn the insider attributes that could shift your writing career into high gear. It's not just about witty words; it's the hustle, learning curve, and more in this value-packed discussion. Are you embodying the characteristics that clients covet? Tune in and … [Read more...]
Episode 166: How Copywriters Can Add Content Strategy as a Service – with Amanda Hand
While it’s not necessary to build a successful copywriting career, adding complementary skills to your toolbox can be advantageous. And–despite its name–content strategy can actually make a great pairing with copywriting. Experienced content strategist Amanda Hand joins Nicki and Kate in this week’s episode to dig into this role further and what it takes to create … [Read more...]
Episode 165: Terrible Advice New Copywriters Get All the Time
We can’t help but facepalm when a student tells us, “but I’ve heard you have to [insert terrible advice from a so-called copywriting ‘guru’]?” Despite its wealth of information, the internet has created an echo chamber of bad advice, especially for new copywriters. In this episode, Nicki and Kate roll up their sleeves and dig into some of the worst recommendations out there, … [Read more...]
Ep. 34: How Copywriters Can Successfully Add Content as a Service
Whereas copy is designed to get your audience to take action, content is designed to entertain, inspire, or educate. Of course, many copywriters also write content for their clients. If you're a copywriter looking to add content, or a content writer who is learning to write copy, this episode is for you. Find out why copywriting makes you a far more effective content writer, … [Read more...]
What Should Your Content Rates Be As a Copywriter?
First, let's define the difference between content writing and copywriting so we're on the same page: Copywriting is advertising and marketing writing; words that are designed to sell or persuade. Websites, emails, banner ads, brochures, magazine ads, billboards, etc. Content is writing that’s designed to educate, entertain, or inspire. Think: blog posts and … [Read more...]
Where Content Belongs on Your Copywriting Portfolio Site
Content writing is different from copywriting. (For more on that, check out this article.) But it’s very likely that, at some point, a copy client is going to ask you to write content for them. Great—but where do those content samples belong on your portfolio site? Your portfolio site is for featuring your very best work, so it makes sense to put great samples up … [Read more...]
What Is Content Marketing?
For the most part, content writing isn’t a high-paying job. But there’s one area of it that both pays well…and is growing. And it's not content strategy (despite its name, content strategy is really about how copy is organized on a site). I’m talking about content marketing, and it can be a great opportunity for someone with a background in copywriting. What Is Content … [Read more...]
What is Content Strategy? And How Is It Different from Copywriting?
We've already covered how copy and content are different...but then, wouldn't you know it, the business world goes and confuses the concepts by creating the term "content strategy." What is it? What does a content strategist do? Can copywriters apply for content strategist jobs? (And how does it differ from "content marketing?") "Content strategy" is one of those … [Read more...]
Why You Need to Separate Copy and Content on Your Portfolio Site
Most non-industry people don't understand the difference between content and copy. And it's true that, as a copywriter, you'll probably get paid to write content at least a few times. But it's also very important that you demonstrate that you know the difference between the two. Here's why. A few weeks back, I was randomly website hopping. I found myself on a copywriter's … [Read more...]
Content or Copy: How to Tell the Difference and What Should You Charge
When you're looking at job posts, you may see some that mention content writing. But what's the difference between copywriting and content writing? Aren't content and copywriting the same? When it comes to content writing vs. copywriting, is one better than the other? And what should you charge for each? Many people outside of the writing industry don't understand the … [Read more...]