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Episode 145: Catchy Hook or Clickbait? How to Tell the Difference

By Nicki Krawczyk

Nicki and Kate sit at a table with podcast recording microphones, notebooks, and Filthy Rich Writer mugs, with the words "Build Your Copywriting Business" above them.

There’s nothing worse than scrolling online and coming across a headline that you simply have to click—only to discover you’ve been completely misled and won’t be getting the answers you wanted. As a copywriter, how do you know if you’re writing effective hooks or if your copy falls into the dreaded clickbait category? In this episode, Nicki and Kate discuss the importance of … [Read more...]

BONUS – Laser Coaching: How To Find Email Copywriting Clients

By Nicki Krawczyk

Nicki and Kate sit at a table with podcast recording microphones, notebooks, and Filthy Rich Writer mugs, with the words "Build Your Copywriting Business" above them.

One of the best parts about being in charge of your own copywriting career is that you get to choose the type of work you want to focus on. In this Laser Coaching session, our hosts are joined by CCA student Kory who has a desire to become specialized in email marketing but is unsure how and where to start finding clients with his limited experience. Listen to find out how … [Read more...]

Ep. 27: The Most Important Piece of Email Copy

By Nicki Krawczyk

Nicki Krawczyk, founder of Filthy Rich Writer and the Build Your Copywriting Business podcast

In this episode, Nicki and Kate talk about the most important part of writing email copy: the subject line. The rest of the email does not matter if the email recipient doesn't open it. They discuss what to include (and what not to include) in the subject line to get potential customers to interact. Along with some actionable advice about how to use your own inbox to learn, … [Read more...]

Writing Subject Lines for Solopreneurs

By Nicki Krawczyk Leave a Comment

Photo is divided in 6 vertical sections showing 6 men and women looking at their mobile phones.

Just as you need to write emails differently for solopreneurs than you would for types of businesses, you need to write the emails subject lines differently, too. Let’s dig into how to do that. Copywriting for Solopreneurs As I’ve mentioned before, copywriting for solopreneurs is a very interesting niche. You need to still convey the benefits of the service/product and … [Read more...]

How Do You Write an Email Funnel?

By Nicki Krawczyk 2 Comments

Upside-down triangle with the words awareness, interest, desire, and action in varying colored bands

Many copywriters make the mistake of thinking of emails as single messages, shot out at their target audiences. Email funnels create a fuller conversation, taking the reader on a journey—and, ultimately, guiding them to your end result. Sometimes, the best copywriting can be simply to explain the benefit of a product and say “Buy Now.” But often, a prospective buyer needs to … [Read more...]

Email Copywriting Snippet Tactics

By Nicki Krawczyk Leave a Comment

Looking over the shoulder of a woman in a navy polka dress, with glasses on, works on her laptop computer.

Email snippets are lines of copy that show up in your inbox after the subject lines. But, as you’ll see from your own inbox, most companies mess them up. So today, we’re going to dive in deep with snippets and learn how to write them well. Email snippets (sometimes called pre-headers) are lines of copy that offer extra explanation for your subject line. They’re the first … [Read more...]

How To Maximize Email Subscriptions

By Nicki Krawczyk 2 Comments

Man with green cape and green gloves pulls back his suit to reveal an "@" symbol.

Email is often the lifeblood of a business. After all, if someone visits a site and leaves then that company needs a way to get in touch with them. As such, you can provide a major service to a company by getting more people to sign up. So, how do you improve those sign-up rates? As you already know, one of the reasons that copywriting is so valuable is that it can directly … [Read more...]

Top 3 Biggest Email Mistakes Copywriters Make

By Nicki Krawczyk Leave a Comment

Hands rest on a laptop keyboard while 7 transparent boxes of varying sizes with envelope email icons on them float above the keyboard.

Email is a fast and inexpensive medium, and that helps to make it incredibly popular. And, done right, it has potential to be phenomenally successful. At the same time, though, a lot of writers and companies are making major mistakes that lead to low open, click-through, and success rates. There are three major mistakes copywriters make when it comes to writing emails. … [Read more...]

Copywriter Email Snippet Strategies

By Nicki Krawczyk Leave a Comment

Looking over the shoulder of a woman in a navy polka dress, with glasses on, works on her laptop computer.

If you're writing emails as a copywriter, you know you need to provide your client with subject line options in addition to the copy of the email itself. But if subject lines are the most important piece of email copy, email snippets are probably the most overlooked email tactic. Snippets, sometimes referred to as "pre-headlines" or preheader text," are often-overlooked, but … [Read more...]

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Portfolio Tips

  • Nicki Krawczyk, founder of Filthy Rich Writer and the Build Your Copywriting Business podcast
    Ep. 43: 4 Biggest Copywriter Portfolio Mistakes
  • Home office with desktop computer, tablet, and a mobile
    3 Copywriter Portfolio Examples That Wow Clients
  • Nicki Krawczyk, founder of Filthy Rich Writer and the Build Your Copywriting Business podcast
    Ep. 22: Why Every Copywriter MUST Have an Online Portfolio

Top Resources

  • What is Copywriting?
  • How Much Do Copywriters Actually Make?
  • Is Copywriting Hard to Get Into?
  • Why Copywriting Certificates Are B-S
  • How Soon Can You Make Money as a Copywriter?
  • What Does a Copywriter Actually Do?
  • Copywriting vs. Copyediting: What's the Difference?
  • Avoid the Copywriting Niche Trap
  • Upwork is NOT the Path to Copywriting Success
  • Getting Started in the Comprehensive Copywriting Academy

Recent Articles

  • Nicki and Kate sit at a table with podcast recording microphones, notebooks, and Filthy Rich Writer mugs, with the words "Build Your Copywriting Business" above them.
    Episode 227: How Do I Write an About Page? [Copywriting Tips]
  • Nicki and Kate sit at a table with podcast recording microphones, notebooks, and Filthy Rich Writer mugs, with the words "Build Your Copywriting Business" above them.
    Episode 225: What Jobs Can I Do As a Copywriter?
  • Nicki and Kate sit at a table with podcast recording microphones, notebooks, and Filthy Rich Writer mugs, with the words "Build Your Copywriting Business" above them.
    Episode 223: If Not Now, When? A Deep Dive Into Decision Making
  • Nicki and Kate sit at a table with podcast recording microphones, notebooks, and Filthy Rich Writer mugs, with the words "Build Your Copywriting Business" above them.
    Episode 221: “I Don’t Want To!” Tactics for Completing Un-Fun Tasks
  • Nicki and Kate sit at a table with podcast recording microphones, notebooks, and Filthy Rich Writer mugs, with the words "Build Your Copywriting Business" above them.
    Episode 220: How to Have Uncomfortable Client and Work Conversations
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