You want your copywriting spec ad to be the best that it a can be. (Obviously!) But there's one huge mistake that a ton of new copywriters make that can absolutely tank their chances of getting work. Want to avoid it? I thought you might. I was watching some movie the other day in which a PR pro was advising a politician to reject the premise of a question. I'm going to do … [Read more...]
Where to Find Great Copywriting Jobs
Three-quarters of the battle to becoming a successful copywriting is getting the right training. But the other quarter is finding the right opportunities to get experience (and, of course, to get paid!). Where do you find those gigs and jobs? That's the magic question, isn't it? Well, luckily, I have the magic answer ... but it's not entirely what you think. There are … [Read more...]
Why You Need to Separate Copy and Content on Your Portfolio Site
Most non-industry people don't understand the difference between content and copy. And it's true that, as a copywriter, you'll probably get paid to write content at least a few times. But it's also very important that you demonstrate that you know the difference between the two. Here's why. A few weeks back, I was randomly website hopping. I found myself on a copywriter's … [Read more...]
Why Every Copywriter Needs a Standalone Portfolio Site
As a copywriter you need an online portfolio. But, if you put your work up on Behance, do you still need your own site, too? Short answer? Yes. Longer answer? Yes, yes, yes. Keep Prospective Clients Focused on Your Work With so many great sites out there dedicated to hosting your online portfolio, you might be asking yourself why I'm so adamant about you creating … [Read more...]
Why You Need an Online Portfolio
When a lot of people first try to get into copywriting, their first steps are to spruce up their resumes and cover letters and then apply to jobs. And these people (usually, by the way, the ones who tell you that it's "so hard to get into copywriting"...see more below) never get called in for interviews. Why? Because they haven't put together online portfolios. Find out exactly … [Read more...]
Do You Need to Go to Copywriting Portfolio School?
Breaking into copywriting can seem hard: You need experience to get a job, and you need a job to get experience. Well, it turns out this isn't quite the case, and one of the ways that people have found to get around this seeming catch-22 is going to advertising school or copywriting portfolio school. But, like any school, ad school is often expensive and time-consuming. So, … [Read more...]
Supercharged Job-Hunting Tactics
Let's face it: No one likes looking for a new job. Usually, you're looking for one because you're disenchanted with your current one or you don't have one—not exactly Zen-like states of mind. Plus, you know you're up against unknown, unseen, huge hordes of people vying for the copywriting position you've got your heart set on. You may feel like you're going to get lost in … [Read more...]
How to Avoid the Job Seeker’s #1 Enemy
No, I'm not talking about "discouragement" or "lethargy"—I'm talking about a real person. "Enemy" might be a bit of a strong word, but this person is the number one factor that can stand in between you and getting an interview for the job of your dreams. Well, obviously, the first and most important thing is to make sure that your resume and your copywriting portfolio are … [Read more...]
Your Unique Selling Point: Set Yourself Apart from the Competition
We're all in the business of selling. We're either actually trying to sell products or services, or we're trying to "sell" people on taking some kind of an action. Even nonprofits are trying to sell people on making donations. But with the unemployment rate constantly making the news and articles about "how to get a raise" and "how to brand yourself" across magazines and … [Read more...]
9 Myths About Copywriting, Part 2
As we began discussing in Part 1 of our series, there's a lot of misinformation out there about copywriting. In an effort to dispel some of the confusion, we've come up with the top nine myths about copywriting—and we're knocking 'em down, one by one. Here we look at what is and what isn't copywriting, where the money is, and why "working in your … [Read more...]