We know by now that pitching clients is hands down the best way to control your workload and your income. But if you’re spending all your time pitching new clients, you could be missing a trick… Sometimes we forget that the easiest clients to pitch are the ones who already know you and love the work you're doing. So today, Nicki and Kate are diving into the strategies for … [Read more...]
Episode 165: Terrible Advice New Copywriters Get All the Time
We can’t help but facepalm when a student tells us, “but I’ve heard you have to [insert terrible advice from a so-called copywriting ‘guru’]?” Despite its wealth of information, the internet has created an echo chamber of bad advice, especially for new copywriters. In this episode, Nicki and Kate roll up their sleeves and dig into some of the worst recommendations out there, … [Read more...]
Episode 164: Changing Roles Within Your Current Company – Joseph’s Story
When it comes to landing copywriting roles, the proof really is in the pudding. If you can demonstrate that you can do great work, the opportunities are there for the taking–and some of them might even be right under your nose… In this episode, Nicki and Kate are joined by Comprehensive Copywriting Academy student Joe, who shares how proactively pitching an idea helped him … [Read more...]
Episode 160: How This Teacher Doubled Her Salary and Decreased Stress—Amanda’s Story
As many teachers will know, the relentless nature of the job and never-ending to-do lists can certainly take their toll. After 11 years in the profession (frankly, anyone deserves a medal for that!), Comprehensive Copywriting Academy student Amanda knew it was time for a change. After making the fun realization that you can *actually* write for a living–and get paid extremely … [Read more...]
BONUS – Laser Coaching: Turn an Informational Interview Into Work
Today we are taking an inside look at a Laser Coaching session with Comprehensive Copywriting Academy student, Gabe. Gabe has an upcoming informal meeting with an agency owner, and is interested to know how he can turn this into an opportunity for potential work. In this episode of the Build Your Copywriting Business podcast, Nicki and Kate offer Gabe advice on how to approach … [Read more...]
Episode 144: Navigating Ups and Downs in a Copywriting Career – Tammy’s Story
When Tammy was burned out from teaching, she decided to give herself a little room to decide what her next career move was. Like many people making a major career shift, she had to fight the temptation to return to her old career. Tammy joined the CCA in May, was pitching by August, and landed her first freelance clients by September. She started a full-time job at an ad … [Read more...]
BONUS – Laser Coaching: How To Find Email Copywriting Clients
One of the best parts about being in charge of your own copywriting career is that you get to choose the type of work you want to focus on. In this Laser Coaching session, our hosts are joined by CCA student Kory who has a desire to become specialized in email marketing but is unsure how and where to start finding clients with his limited experience. Listen to find out how … [Read more...]
Ep. 80: How Copywriters Can Work With Recruiters
When it comes to landing work, you can never have too many tools at your disposal. As you know, the best way to find clients is to work through your pitch list and continually sending pitches to businesses. But it never hurts to supplement that with other methods for landing work. In today's episode of the Build Your Copywriting Business podcast Nicki and Kate are discussing … [Read more...]
Ep. 56: What is a Copywriting Test and Should You Do One?
At some point in your copywriting career, you'll likely have a client that asks you to do a copy test. A copy test is a way for them to gauge whether or not you're a good fit for the job, particularly if they're hiring for a full-time job and want to find the best candidate for their role. That said, clients have many ways of conducting copy tests, whether it's a timed … [Read more...]
Ep. 54: Post-Interview Must Dos (Part 3 of 3)
The last episode on our three-part series on how to nail your copywriting interview is perhaps the most overlooked. A lot of copywriters hang up the phone after an interview or discovery call and then sit around waiting to hear back. That's not you. You go the extra step. In the final episode of the series, Nicki and Kate talk about what you can do after the interview that … [Read more...]