When it comes to landing work, you can never have too many tools at your disposal. As you know, the best way to find clients is to work through your pitch list and continually sending pitches to businesses. But, it never hurts to supplement that with other methods for landing work.
In today’s episode of the Build Your Copywriting Business podcast Nicki and Kate are discussing how copywriters can work with recruiters to get more clients. Listen as they share exactly what you should and should not do when it comes to working through a recruiter.
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Looking for closed captioning or a transcript? Watch the episode on YouTube!
A Sneak Peek at the Episode
[0:52] Nicki and Kate share that although this episode is about working recruiters, it should not be relied on to land work in place of pitching. Working through your pitchlist is the only way to find work that you can truly depend on.
[3:30] Nicki gives the warning to always remember that a recruiter works for the company. This is important to remember as sometimes it can be easy to feel like they work for you.
[8:12] Nicki points out that a great way to work with recruiters is to get listed with ALL the recruiters you can. Also, shoot them an email each month asking if there is anything available with a reminder of who you are and what you do.
[13:00] If you apply directly to a company instead of working through the recruiter, you need to let them know you’ve already applied. Being upfront about it is professional courtesy and helps you maintain a good relationship with the recruiter.
[14:23] Kate explains that when you reach out to recruiters, you should have your portfolio ready or close to it. The recruiter will likely ask for this information, and if you don’t have it ready it will be hard to stand out among other candidates.
[16:51] Nicki encourages you to negotiate with recruiters if they initially tell you that your rates are too high. Recruiters get paid the difference between what the company is willing to pay and what you get paid, so there is naturally room for discussion when it comes to rates.
[20:32] The next action you can take to add to your copywriting skillset is to create your own examples of copy for different brands. This will give you experience in many different voices and practice getting from the creative brief all the way to the final product.
[22:32] Kate mentions that if you don’t hear back from a recruiter, be sure to ask for feedback! This can help you find out what you need to add to your portfolio to be more appealing to more clients.
[24:12] Nicki and Kate recap the episode and reiterate that working with recruiters is just another tool for finding clients. Your primary source for landing clients always needs to be working through your pitch list. Never stop pitching!
Related Links
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Ep. 79: Hitting 6 Figures as a Copywriter & Cookbook Author – Kristin’s Story
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About the Build Your Copywriting Business Podcast
Ready to turn your love of writing into a successful copywriting career?
Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Nicki and Kate have 15+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between.
Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here.
See Previous Episode
Ep. 79: Hitting 6 Figures as a Copywriter and Cookbook Author
Last Updated on May 11, 2023
