If you’re looking for a way to get started with a potential client—or, perhaps, a good piece of value to bring to a potential client to convince them to work with you—landing pages might just be the perfect place to start. What's a Landing Page? Landing pages are where a visitor “lands” after taking an action like clicking an ad or link or opting in. Landing pages have … [Read more...]
How NOT to Pitch Potential Copywriting Clients
You already know that pitching clients is the #1 way to affect and control your workload and your income. But I know…the idea of reaching out to people seems scary. It seems soooo much easier to just watch those job-bidding sites and respond when you see something posted. (Which is a great strategy for frustration and underpayment.) What you’re not aware of is how very, … [Read more...]
Why the Way Most Copywriters Look for Work…Doesn’t Work
I’ve heard it, you’ve heard it, we’ve all heard it: “Writers don’t make any money!” Or even more specifically: “Copywriters don’t really make any money—it’s all lies.” (In fact, there are many misconceptions and myths about copywriting. We look at more of them in this blog post. >>) As someone who, when I’m focused on just copywriting, has no problem hitting six … [Read more...]
Marketing Trends for Freelancers and Contractors in 2025
As a freelance copywriter, you know one of the best ways to have consistent copywriting work is to pitch clients. Sometimes it's obvious what you can pitch a client. For example, you go to a prospective client's website and sign up for their email list. Five days later and you still haven't received a welcome email (or any other email). It's the perfect opportunity to pitch … [Read more...]
Which Work-From-Home Writing Jobs Are Real?
Okay, let’s get one thing straight: There are a LOT of scams out there. And a lot of things that sound too good to be true ARE too good to be true. But let’s get another thing straight while we’re at it. Copywriting—the actual career of writing copy—is not one of those. It’s a real career and plenty of people are enjoying doing that work every day, whether at ad agencies, as … [Read more...]
How to Become a Copywriter Without Experience in 6 Steps
Here’s what most people think about breaking into copywriting: You need experience to get clients and you need clients to get experience. And that’s a catch-22 that stops a lot of would-be copywriters dead in their tracks. But the truth—and good news—is that that’s only half true. Today, we’re going to talk about which half is true and how you can land clients without … [Read more...]
How to Sell a Sales Page Project
We’ve talked about why sales pages are such a great project for copywriters and how to write them so that they’re exceptionally effective. Here we dive into tactics for helping to you sell sales page projects to clients or, more specifically, how to sell yourself as the ideal writer for a client’s sales page project. The thing about sales pages is that, unlike most other … [Read more...]
The Copywriting Project That Sells Itself to Your Customers
I know I don’t have to tell you that better copy makes a website more effective. If the copy is better, visitors to that site will be more likely to interact, more likely to do what the website’s owner wants them to do. But not all copywriting projects are created equal. Some copywriting projects are ones that are a higher priority than others for clients. And there's one … [Read more...]
Why Facebook Is Where You Should Find Your Next Clients
I know, we’ve all heard it: “Facebook (or Meta, or whatever they're calling themselves these days!) is dying!” And it’s definitely true that teens are adopting it nearly as much as they did in the past. Teens are using TikTok and YouTube more than ever. But…if your clientele is teens, you’ve got a bigger problem. The truth is that Facebook is still wildly popular among … [Read more...]
8 Keys to Closing the Sale With a Potential Client
When we think about landing clients, we tend to think only about the first part: pitching the client and getting them to agree to talk with us. After that, we’re home free, right? Well, not exactly. The next step is a call with your would-be client. That call is a crucial step in the process of getting your client to agree to work with you—in the process of “closing” … [Read more...]