Those freelance bidding sites like Upwork or Fiverr or Freelancer where you can submit quotes on copywriting projects seem like a great deal. You get to just scan through listings, submit a quick proposal and quote to potential clients, and land tons of work. Great, right? Wrong. Freelance bidding sites are great for clients … and a waste of a good copywriter’s … [Read more...]
The Most Expensive Copywriting Mistake I’ve Ever Made
I’ve been a professional copywriter for more than 20 years, and I’ve had a lot of successes and worked with a lot of fantastic clients in that time. But part of what’s fueled that success has been learning from mistakes…and making sure I never make them again. Lucky for you, you don’t have to make all of them in the first place; you can learn from my mistakes, instead! And … [Read more...]
Why Landing Pages Are the Perfect First Copywriting Projects
If you’re looking for a way to get started with a potential client—or, perhaps, a good piece of value to bring to a potential client to convince them to work with you—landing pages might just be the perfect place to start. What's a Landing Page? Landing pages are where a visitor “lands” after taking an action like clicking an ad or link or opting in. Landing pages have … [Read more...]
How NOT to Pitch Potential Copywriting Clients
You already know that pitching clients is the #1 way to affect and control your workload and your income. But I know…the idea of reaching out to people seems scary. It seems soooo much easier to just watch those job-bidding sites and respond when you see something posted. (Which is a great strategy for frustration and underpayment.) What you’re not aware of is how very, … [Read more...]
Why the Way Most Copywriters Look for Work…Doesn’t Work
I’ve heard it, you’ve heard it, we’ve all heard it: “Writers don’t make any money!” Or even more specifically: “Copywriters don’t really make any money—it’s all lies.” (In fact, there are many misconceptions and myths about copywriting. We look at more of them in this blog post. >>) As someone who, when I’m focused on just copywriting, has no problem hitting six … [Read more...]
Marketing Trends for Freelancers and Contractors in 2025
As a freelance copywriter, you know one of the best ways to have consistent copywriting work is to pitch clients. Sometimes it's obvious what you can pitch a client. For example, you go to a prospective client's website and sign up for their email list. Five days later and you still haven't received a welcome email (or any other email). It's the perfect opportunity to pitch … [Read more...]
Which Work-From-Home Writing Jobs Are Real?
Okay, let’s get one thing straight: There are a LOT of scams out there. And a lot of things that sound too good to be true ARE too good to be true. But let’s get another thing straight while we’re at it. Copywriting—the actual career of writing copy—is not one of those. It’s a real career and plenty of people are enjoying doing that work every day, whether at ad agencies, as … [Read more...]
How to Become a Copywriter Without Experience in 6 Steps
Here’s what most people think about breaking into copywriting: You need experience to get clients and you need clients to get experience. And that’s a catch-22 that stops a lot of would-be copywriters dead in their tracks. But the truth—and good news—is that that’s only half true. Today, we’re going to talk about which half is true and how you can land clients without … [Read more...]
How to Sell a Sales Page Project
We’ve talked about why sales pages are such a great project for copywriters and how to write them so that they’re exceptionally effective. Here we dive into tactics for helping to you sell sales page projects to clients or, more specifically, how to sell yourself as the ideal writer for a client’s sales page project. The thing about sales pages is that, unlike most other … [Read more...]
The Copywriting Project That Sells Itself to Your Customers
I know I don’t have to tell you that better copy makes a website more effective. If the copy is better, visitors to that site will be more likely to interact, more likely to do what the website’s owner wants them to do. But not all copywriting projects are created equal. Some copywriting projects are ones that are a higher priority than others for clients. And there's one … [Read more...]