SEO copywriting, as I’ve said before, is a bit of a misnomer: all good copywriting should already be some degree of SEO copywriting. But, that said, there are still a few steps to take that can make your copy more likely to show up on a search engine results page, particularly if you are writing content. It used to be that SEO copywriting meant just jamming as many keywords … [Read more...]
What is Content Marketing?
For the most part, content writing isn’t a high-paying job. But there’s one area of it that both pays well…and is growing. I’m talking about content marketing, and it can be a great opportunity for someone with a background in copywriting. A few weeks ago, we talked about content strategy, which, despite its name, is really about how copy is organized on a site. Content … [Read more...]
The Truth About SEO Copywriting
For all the companies that are looking for "SEO copywriters," you'd think it's a super-specialized field. But the truth is, any copywriter worth their fees is an SEO copywriter—and most people looking for SEO copywriters have no idea what they're actually asking for. Despite all of the show about differentiating it from "regular copywriting," what separates SEO copywriting … [Read more...]