Some copywriters will tell you putting prices on your website makes you more transparent. When phrased like that, it sounds like a no-brainer, right? However, as Nicki and Kate dig into in this episode, no two homepages or emails or any other project are 100% alike, so how can you put a price on your website if you don't even know what the project entails? Listing prices can … [Read more...]
Ep. 43: 4 Biggest Copywriter Portfolio Mistakes
Your copywriting portfolio is crucial to landing work, so you need to treat it like the important project that it is! Whether you've already created yours or are just starting, you'll want to listen as Nicki and Kate break down some of the most common mistakes copywriters make on their websites. On this episode, they'll dig into four key mistakes they see on the homepage, … [Read more...]
Ep. 22: Why Every Copywriter MUST Have an Online Portfolio
Sitting down and knocking out a portfolio site can be a daunting task, but completing it will inevitably move your business forward. In this episode Nicki and Kate discuss why it is imperative for every copywriter to have their own online portfolio. From what most copywriting portfolios are missing to what copywriters should keep off their portfolios, they provide actionable … [Read more...]
Do You Need to List Your Copywriting Services on Your Portfolio Site?
When you’re starting a new business, it feels really important to get everything right. “Perfect”, even. (PSA: Perfect is not a thing. Give it up.) And, yes, especially with things like pitch letters and portfolio sites—and client work!—you most certainly do want to put your best foot forward. But sometimes wanting to “get it right” can lead us to overcomplicate things … [Read more...]
Beware the Copywriting Influencer Trap (a.k.a. Why You Don’t Need the World’s Most Beautiful Website as a Copywriter)
I’m almost reluctant to admit it, but until someone in the CCA Facebook group mentioned well-known and “famous” copywriters, I had no idea famous copywriters were a thing. Thinking about all the professional copywriters in my network, none of them have a major presence beyond their online portfolio. We’re all heads down, working on projects and, generally, see ourselves … [Read more...]
Do You Need to Incorporate?
First, a caveat: I am neither an attorney nor an accountant and none of my advice should be taken lieu of talking with a professional. Never let a blog post make your legal decisions for you. Also, all of this information is based on US law and law as of the date of publication. That said, this blog post is based on a few facts, my experience, and my advice based on these. … [Read more...]
Tips for Your Professional Headshots
Your work—your samples in your print and online portfolios—are your biggest selling points. But there are other elements that impress prospective clients and sway them to choose you. One of them is your very own professional headshot. Today we’re going to talk about what your photo needs to look like in order to speak to your own professionalism. But first, I want to … [Read more...]
Copywriting Q&A: 4 New Trends in Portfolios
It used to be that your simply portfolio entailed a big binder with printouts of all of your best work. But welcome to 2016 kids—here’s what portfolios are looking like today... Today’s question comes from Nedda H., who asks, “I’ve worked hard to make my samples awesome. Is there anything you can recommend to make the way I present them awesome, too?” First, let’s start … [Read more...]