When Kate Kosydar first discovered copywriting, she had been working full time in the faith-based nonprofit world for more than a decade. She talks about why she pursued copywriting and how she realized her original definition of copywriting (being "salesy" or selling out her values) was not at all what it actually ended up being. You can make a difference as a copywriter … [Read more...]
Ep. 35: Why Some Copywriters Fail
The reason why some copywriters fail isn't because of any inherent characteristic. Usually copywriters who "fail" fall into one of two camps: they don't have training or a system for landing clients, or they have training, but are afraid of failure. If you fall into the first camp, you'll want to first get training. If you fall into the second camp, you'll want to listen to … [Read more...]
BONUS Laser Coaching: Breaking the Feast or Famine Cycle, Nailing a Discovery Call, and Getting Replies on Pitches
In this episode, three CCA students each sit down with Nicki and Kate to ask their most pressing questions. These 10-minute laser coaching sessions are designed to help students overcome their biggest roadblock so they can continue making progress on their goals. First, Nicki and Kate talk with Abigail about pricing and the feast or famine cycle. Then, Lindsey asks about the … [Read more...]
Ep. 34: How Copywriters Can Successfully Add Content as a Service
Whereas copy is designed to get your audience to take action, content is designed to entertain, inspire, or educate. Of course, many copywriters also write content for their clients. If you're a copywriter looking to add content, or a content writer who is learning to write copy, this episode is for you. Find out why copywriting makes you a far more effective content writer, … [Read more...]
The System Copywriters Need to Efficiently Get Work Done
In today's office, particularly if you're combatting work-from-home distractions, there is a lot that is vying for our attention. There are tons of work to-dos coming in throughout the day: pings on Slack and other messaging apps, dings of a new email, and rings of the phone, whether for a client call...or your best friend wanting to catch up for an hour. (Not to mention that … [Read more...]
What Makes a Good Call to Action (CTA)?
As a copywriter, the pieces you write will almost always include a call to action, or CTA. A CTA is the action you want a user to take. So, if you’re writing an email and the goal is to get them to buy a certain product, it may mean linking the text “shop now,” or even working with the designer to put copy on a button or include small arrows/carrots (>>) next to the … [Read more...]
Ep. 33: Build a Copywriting Business While Working 9 to 5 (with Grace Nelson)
Grace Nelson, and her business partner Charlotte, have spent the last four years working with women around the world to start and grow their businesses. Their unique model, Think.Create.Initiate, provides an accelerated pathway by helping business owners hit their first 1K month before going on to 10X their income using a personalized rinse and repeat system. On this episode, … [Read more...]
Ep. 32: Starting a Copywriting Business with a Chronic Illness – Dorothy’s Story
When Dorothy became disabled by a chronic illness, she not only had to learn to manage her symptoms, but she had to leave her job. That upheaval lead her to copywriting and creating the job she needed for herself. When Nicki first talked with Dorothy, it was early 2020 when she was just starting to pitch. Then, you'll hear Nicki, Dorothy, and Kate in spring of 2021. Dorothy … [Read more...]
3 Copywriter Portfolio Examples That Wow Clients
Every copywriter needs a standalone portfolio site. There's no way around it. And while we give you all the steps and support you need in the Comprehensive Copywriting Academy to create your site, we thought it would be helpful to see some examples of stellar copywriting portfolios. CCA students have created some incredible portfolios over the years (we've reviewed … [Read more...]
Filthy Rich Writer Logo and CCA Course Refresh Giveaway
After nearly 10 years (!!) since the creation of Filthy Rich Writer and the Comprehensive Copywriting Academy, it was time for the logo to reflect how far the community has come since then (hey, drop shadows were cool once). Watch the video to hear more about the changes we made and why, then scroll down for details on how to win some freebies! Win Free FRW Swag: How to … [Read more...]