As copywriters, or any other type of professional quite frankly, we're always looking for ways to work smarter and happier. If that sounds like you, you'll want to check out The Leading Brain: Neuroscience Hacks to Work Smarter, Better, Happier. Neuropsychologist Friederike Fabritius and leadership expert Dr. Hans W. Hagemann have put together strategies that will help you … [Read more...]
Ep. 45: How to Calm Your Nerves for Meetings with Copywriting Clients
When a client responds to a pitch or a discovery call goes well and a client wants to work with you, there's a feeling of excitement … followed quickly by "oh no…now I have to talk to this person!!" If you've ever had that feeling of excitement followed quickly by mild panic, this episode is for you. Nicki and Kate walk through tips to help you reframe the situation and calm … [Read more...]
BONUS Laser Coaching: Building a Copywriting Business as a Military Spouse
Military spouses face a 22% unemployment rate and a 26% wage gap compared to non-military spouses—prior to the pandemic. Organizations predict rates have increased due to COVID-19. In this episode, Kate shares her experience building her copywriting business as a military spouse. She describes the unique challenges military spouses face when seeking employment and … [Read more...]
Ep. 44: Transitioning out of the Military and Building a Copy Career – Tyler’s Story
While in the military, Tyler knew he had a knack for writing and decided to take the first step into a new career. He joined the CCA while still working his full-time job and, through some ups and downs, landed his first clients before leaving the military and landing a full-time job in a strategic communications position. In this episode, Nicki and Kate talk to Tyler on how … [Read more...]
Ep. 43: 4 Biggest Copywriter Portfolio Mistakes
Your copywriting portfolio is crucial to landing work, so you need to treat it like the important project that it is! Whether you've already created yours or are just starting, you'll want to listen as Nicki and Kate break down some of the most common mistakes copywriters make on their websites. On this episode, they'll dig into four key mistakes they see on the homepage, … [Read more...]
Ep. 42: How Copywriters Can Negotiate with Confidence – with Susie Tomenchok
If the idea of negotiation freaks you out, you'll want to listen to Susie Tomenchok's tips for getting more comfortable and effective at negotiation. Susie, a negotiation guru, breaks down the stigma associated with negotiation, offers tips for asking more (if you're not hearing "no" enough, you're not asking enough), and explains how we can use "no" as a start of a … [Read more...]
Copywriting Tips for Creating Ideas and Concepts That Stick
Every copywriter wants their ideas to resonate with the intended audience. But what makes some ideas resonate and leave a lasting impression? And what makes other ideas completely ineffective? As brothers Chip and Dan Heath say in Made to Stick: Why Some Ideas Survive and Others Die, "you want to invent new ideas, not new rules." So, they've created a playbook that offers a … [Read more...]
Ep. 41: Actual Freelance Copywriting Salary: Digging Into One Copywriter’s Numbers
While every copywriter's journey is different, it always helps to know what's possible, right? On this episode, Kate is digging into her own numbers, from what she made her first year of freelance copywriting, to what she made as a full-time freelance copywriter in 2020. But it's not just about the salary. Kate shares the average number of clients she had each month, the … [Read more...]
Ep. 40: Empowering BIPOC Businesses as a Black, Hispanic Copywriter – Ashley’s Story
When Ashley joined the CCA in May 2019, she struggled to take the steps she knew she needed to take to get her business off the ground. But come 2020, she came back at it determined to use her skills to make a difference for BIPOC businesses. In this episode, Ashley reflects on how copywriting changed her life, the hurdles she faced as a Black and Hispanic business owner, and … [Read more...]
Ep. 39: The Creative Project Process
You sent a pitch to a client and the client is interested. Now what?! Nicki and Kate walk through a typical project process, from the first call with your client all the way through sending your invoice, and every step in between. Even if if you're a copywriter who has been working for awhile, you'll want to listen to this episode to get tips for how you may be able to improve … [Read more...]