Even when you want something very badly—a new career, for example—it’s not always enough to get you to take the steps to begin. Here we look at how to find the confidence to get started in copywriting. I wish I could tell you that there was some magical incantation or elixir that would instantly give you confidence. There just isn’t. But there are two things that, when … [Read more...]
The Case for Slowing Down: Fast Copywriting Doesn’t Equal Better Copywriting
A lot of new copywriters equate speed with getting better at writing copy. And in some ways they’re right—but in others, they’re dead wrong. In fact, sometimes it even makes sense to slow down. Speed does not equal increased skill. Let's dig in to some of the myths behind why so many new, and even established, copywriters have the misconception that faster copywriters are … [Read more...]
How to Find the Time to Learn Copywriting
One of the biggest obstacles to making a significant change in your life is finding the time to do it. Here we break down exactly how find the time to learn copywriting and build your copywriting career. Finding the time to do anything is, first, a matter of priorities. (And, please understand, this is coming from someone who definitely does not always master her … [Read more...]
The Dirty Secret About Copywriting Certificates
Many new and would-be copywriters think they need a copywriting certificate—some sort of proof that they know how to write copy. After all, how else will employers or clients know that you know how to write copy? But not only is copywriter certification not necessary, it could actually be detrimental to your job hunt. What you do need is copywriting training. You need … [Read more...]
7 Tips to Living the Digital Nomad Lifestyle as a Copywriter
Traveling the world is a pretty common dream, but certain jobs make it easier than other. And not just easier to take a vacation—but easier to spend weeks, months, or even years living overseas. Becoming a digital nomad—someone who travels the world, but works while they do it—is becoming a more and more common goal for copywriters. But making it work isn’t quite as simple … [Read more...]
Writing Subject Lines for Solopreneurs
Just as you need to write emails differently for solopreneurs than you would for types of businesses, you need to write the emails subject lines differently, too. Let’s dig into how to do that. Copywriting for Solopreneurs As I’ve mentioned before, copywriting for solopreneurs is a very interesting niche. You need to still convey the benefits of the service/product and … [Read more...]
A Copywriter’s Digital Toolkit
Building a copywriting career isn’t easy—sometimes we need a little help. As you know, we don't recommend paying for any sort of software for copywriters unless it's going to pay for itself. (Or, unless you're so far along in your business that it doesn't matter!). But there are lots of free apps, sites, and software that allow you to keep track of your work, cut out … [Read more...]
How Do You Write an Email Funnel?
Many copywriters make the mistake of thinking of emails as single messages, shot out at their target audiences. Email funnels create a fuller conversation, taking the reader on a journey—and, ultimately, guiding them to your end result. Sometimes, the best copywriting can be simply to explain the benefit of a product and say “Buy Now.” But often, a prospective buyer needs to … [Read more...]
A Response to “I Never Should Have Followed My Dreams”
A story that I read in a decade ago on Salon.com popped up in my newsfeed again, and I was as baffled by it this time as I was the first time. The article is called “I Never Should Have Followed My Dreams,” and it’s about a man who quit his job in a social policy research organization to become a freelance copywriter. The gist of what happened is that he took an … [Read more...]
The Keys to Writing Landing Pages
A landing page can be one of the most important pages on your client’s website. But what makes for great landing page copywriting? A landing page is, very simply, the page that a visitor lands on after they’ve taken an action you wanted them to take—such as clicked on a Facebook ad. On that landing page, you’ll also have another action you want them to take; it might be to … [Read more...]