• What is Copywriting?
    • Why Become a Copywriter?
  • Blog
    • Most Popular
    • Growth & Development
    • Portfolio
    • Business Development
    • Book Recommendations
    • Looking for Work
    • Copy Tactics
    • Definitions
  • Podcast
  • Copywriting Course
    • Comprehensive Copywriting Academy
    • CCA Login
    • Written Testimonials
    • Video Testimonials
  • Store
  • About Us
    • About Us
    • About Nicki
    • Contact Us
  • Copywriter Jobs

Filthy Rich Writer

Write copy, make money, be happy!

Tips, Tools and Training for New and Aspiring Copywriters

  • What does “Filthy Rich” mean? It means having a job you love, being good at what you do…and making great money doing it!

Copywriting Q&A: The Case for Slowing Down

By Nicki Krawczyk Leave a Comment

slow down when copywriting
A lot of new copywriters equate speed with getting better at writing copy. And in some ways they’re right—but in others, they’re dead wrong. Here’s the case for slowing down. Read on…

Today’s question comes from Jose T., who asks, “Now that I’ve been writing copy for a while, I want to make sure I’m progressing the way I should be. I’m thinking that I should be working on my speed to complete projects. Does that make sense to you?”

Speed does not equal increased skill.

Yes, as you practice copywriting for longer, you’ll likely find that ideas come to you a bit quicker. But the best ideas aren’t always the first ones—you still have to sit with the project and brainstorm.

Remember, too, that being fast isn’t necessarily great; especially if you’re being paid by the hour! You want to be efficient, but you don’t want to unnecessarily push yourself to be fast and miss out on getting paid for time.

More often than not, “fast” doesn’t equally “better,” it equals “sloppy” and “half-baked.”

When you’re trying to move fast, you do things like skim over the creative brief instead of giving it a good, thorough read. And what happens then? You miss key details and end up with a piece that doesn’t meet your client’s/boss’ needs.

They gave you the brief, but you missed the details. That just makes you look sloppy and unprofessional.

When you’re trying to be fast as you write, you don’t give yourself much time to concept and brainstorm. But, guess what? Your best idea isn’t always your first.

In fact, when you’re first starting out, your first idea is rarely your first. It takes to time to mull over a creative brief and possible solutions, before you come up with a concept that meets all of the requirements, really resonates with an audience, and truly stands out from what comes before it.

As you’re building your copywriting career, don’t focus on speed. A bit of speed will very likely come naturally as you practice.

Instead, focus on challenging yourself to get into the heads of your target audience, to understand your creative brief from both client and audience perspective, and to come up with innovative solutions.

It’s not the fast copywriter that gets the work; it’s the better copywriter that gets the work. Challenge yourself to become better in those ways, and you’ll reap the rewards.

Your turn! What have you found has helped you increase your skills as a copywriter? Let us know in the comments below!

Tweet
Share
Pin9
Share
9 Shares

Filed Under: Copy Tactics

Interested in Copywriting? Get our Free Video Training!

Plus, get on the list for updates, freebies, and more :) 



About Nicki Krawczyk

Nicki is a copywriter, copy coach and the founder of Filthy Rich Writer. She's been writing copy for more than 15 years.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Please follow & like us :)

Facebook
Facebook
fb-share-icon
Twitter
Visit Us
Follow Me
Tweet
Pinterest
Pinterest
fb-share-icon
Instagram

Search Posts By Topic

“

Break Into Copywriting

Sign up to get our FREE video training, special resources, and more!



“skills

Portfolio Tips

Why listing out all of your possible copywriting services may not be a great idea

Do You Need to List Your Copywriting Services on Your Portfolio Site?

Should I List Prices on My Copywriting Website?

4 Things Most Copywriters Get Wrong on Their Portfolio Websites

4 Things Most Copywriters Get Wrong on Their Portfolio Websites

Comprehensive Copywriting Academy

Comprehensive Copywriting Academy from Filthy Rich Writer

Join the copywriting training program that's helping people just like you build successful copywriting careers!

Recent Articles

  • Choosing a Business Structure as a Copywriter
  • How to Set Up Your Schedule When Working from Home
  • How to Make 2021 The Best Year Yet
  • A Great Reason to Reach Out to Past Copywriting Clients
  • Do You Need to List Your Copywriting Services on Your Portfolio Site?

Copyright 2021 Filthy Rich Writer | About Us | Terms of Service | Privacy Policy