Writing for big brands is a bit different than creating content for local businesses. When you write for well-known companies, you have to follow stricter content guidelines and more rules. Adopting an overly relaxed demeanor while creating content for these firms won’t work. If you are a writer and want to start offering your copywriting services to big-name brands, here … [Read more...]
Should a Money Mindset Matter to Copywriters?
If you spend any time online among entrepreneurs and business owners, you’ll already be familiar with a very popular topic: the “money mindset.” If you don’t, here’s what it refers to in nutshell: Your money mindset is how you think about your finances and about money in general. People with a positive money mindset believe that they can make as much money as they want … [Read more...]
When to Be in Client-Finding Mode
A few years ago, I was on a flight and in a bad mood. The flight had been delayed, I was tired, I had a lot of work ahead of me and, to top it all off, the woman next to me was actually reading my computer screen over my shoulder. Who does that?? I’m not proud to say that my knee-jerk reaction would have been to give her an annoyed, nasty look. Instead, though, I … [Read more...]
The Secret to Sustaining Freelance Copywriting Success
If you’re creative and you’re looking to make money as a writer, I have good news for you: Copywriting is absolutely the way to go. You get to be creative and you get paid well for the work that you do. However, if, to you, “being creative” means being airy and free and without constraints, I have bad news for you: You’re not going to make much money. For a lot of … [Read more...]
Why Most Advice About How to Price Your Services is Dead Wrong for You
I was watching an online training about freelancing a few weeks ago, and something the trainer said threw up a big red flag. (By the way, I’m always taking new trainings and watching webinars to pick up whatever new tactics are out there. I strongly encourage you to do the same. You may know a ton already, but there's always a new insight to gain.) Anyway, this trainer … [Read more...]
Copywriting Is Only 1/3 Writing—Here’s Why That Affects How You Charge
“How much should I charge per word?” is one of the scariest, most misguided questions a copywriter can ask. And I don’t really blame new copywriters who ask that question, since there are plenty of “work farming” companies that happily advertise their “copywriters’” price per word. So, let me make one thing very, very clear: Professional copywriters do not charge by the … [Read more...]
How Copywriters Can Get Over the Fear of Selling
If you’re trying to build a freelance business or to land a job, you’ve got to be able to sell yourself, right? Well, if you have a strong fear of selling (or, at the very least, it makes you uncomfortable), I have good news. You don't need to be good at sales to be a successful copywriter. Okay, now obviously, I’m not talking about making sales: getting new clients to … [Read more...]
How to Reach Out to Copywriting Influencers and Prospects
Meeting new people can be scary for a lot of people. But, unless everyone you already know wants to buy your copywriting services, you’re eventually going to have meet new people to find clients. Reaching out to new people to grow your network helps you build valuable connections that will also help you grow your business. But, just as with anything else, there’s a right way … [Read more...]
Land Copywriting Clients With These 35 Tips
Looking for copywriting clients is a big part of your job. (At least initially; eventually referrals will make everything much easier.) Many new copywriters can fall into a little bit of a client-search trap, though: They pick one method of searching and stick with it. If that method works consistently for you, then great. But it’s much more likely that that method will be … [Read more...]
Should You Offer Promotional Discounts?
It seems like every company runs sales—and, presumably, sales help them make more money! Hey, maybe you should offer sales and discounts, too! Turns out, it's not quite as easy as that for a service provider. Here's what you need to know: Today’s question comes from Mya S., who asks, “I want to jumpstart my freelance business. Do you think offering a discount or limited-time … [Read more...]