When you're out there hustling to find as many clients as you can, it's natural to be aware of (and maybe intimidated by) your competition. But should you worry about it? Or is there a better way to expend that energy? This question often comes from copywriters who are just starting out and begin to see a LOT of other copywriters, ads for copy courses, and more (after all, … [Read more...]
What Is a Copywriting Retainer?
Retainers seem like an ideal solution for copywriters: You set aside a certain number of hours and get paid whether or not you work! What's not to like? Well, let's start with the fact that it rarely runs that smoothly. Here we discuss what a copywriting retainer is and how it affects your copywriting rates. What Is a Retainer? First, let's make sure we're on the same … [Read more...]
When to Consider Choosing a Copywriting Niche
It's definitely no secret that—in spite of what a lot of gurus will tell you—I strongly advise you not to choose a copywriting specialization when you're first starting out. By copywriting specialization or niche, I mean either an industry (finance, travel, healthcare, etc.) or medium (email, landing pages, brochures, etc.). Why not? Well, this article about avoiding … [Read more...]
Types of Copywriting Projects to Pitch Prospective Clients
Many new (or new-ish) copywriters think that finding potential clients is hard. The truth is, it couldn't be easier: Do a Google search, look at the items around your home, or just walk down the street. Once you have some clients, though, the next step it to determine the types of copywriting projects they may benefit from. Most businesses and companies need copywriting help … [Read more...]
How to Fast Track Your Copywriting Career Success
When you realize you need a change, you want to have that change happen as soon as possible. And once you figure out how to make that change? Well, you want to motor through that process, until you break out into all of the success and happiness on the other side. If you've found your way to copywriting and you've realized it's the direction you want to take—you want to use … [Read more...]
Why Brand Voice Matters in Copywriting
Copywriting is a craft with a lot of moving parts. One of the easiest to forget—and also, interestingly, easiest to disregard—is the brand voice. Here we look at why the brand voice matters in copywriting. Businesses very much care about their brand voice. It needs to be a major factor in whatever you write for any client. When the internet was young (baby internet), … [Read more...]
Copywriter Taxes: Save With These Deductions in 2026
Taxes aren’t anyone’s favorite task—and we could probably include accountants in that group! But as a copywriting professional who likely takes on some amount of freelance work, you need to take your taxes seriously. Here we look at what kinds of deductions your copywriting career can net you. Before we dig in any further, let us be clear: We are not tax preparation or … [Read more...]
4 Books to Read for Inspiration and Insight
Every few months, I like to put together a list of books that I’ve read recently that I think will help you in your pursuit of your copywriting and general life goals. With that said, here’s the list! Design the Life You Love: A Step-by-Step Guide to Building a Meaningful Future by Ayse Birsel Recently, I took a solo weekend retreat to clear my head and come up with some … [Read more...]
Retreating to Move Forward in Your Copywriting Career
Ambition and hard work definitely have their place in building a career…but so do contemplation and rest. If you’ve been pushing, pushing, pushing, it may be time for you to plan a little time for reflection. And, at the very least, time to ensure you don't burn out. Burnout comes from burning through all of your available mental (and, sometimes physical and emotional … [Read more...]
Know Your Copywriting Numbers
Your copywriting portfolio acts as proof that you know what you’re doing. But there’s another element to add that can be even more enticing and make you even more sellable. What’s that? Copywriting numbers, or metrics. Clients may ask about the results of your project. But what exactly do they mean by "results?" Here we look at copywriting numbers, or copywriting metrics, … [Read more...]